Saab Automobile is pioneering a change in the auto industry infotainment scene by working with external partners in ‘open innovation’ to develop its new IQon infotainment concept, with the use of Google’s Android operating system. What Saab IQon offers is a completely new car infotainment user experience, combining all that’s best from the mobile industry with Saab’s automotive knowledge and innovative spirit (as expected the new infotainment system is used by brand's new Phoenix Concept unveiled today at the 2011 Geneva Motor Show). Users can download a wide array of applications, online services and multi-media functions offered through a Saab IQon store. Saab will issue a vehicle application programming interface (API) for third-party developers, giving access to over 500 signals from different sensors in the vehicle.
They measure vehicle speed, location and direction of travel, driver workload, yaw rate, steering wheel angle, engine speed and torque, inside and outside temperature, barometric pressure and the sun’s position. Johan Formgren, Head of Saab Aftersales and commercial project leader for IQon, said that with Saab IQon, “there are no limits to the potential for innovation.”
He added that the global Android developer community is being invited to use their “imagination and ingenuity.” Saab’s collegiate development strategy -- open innovation -- is a ‘first’ in the automotive industry. It offers faster, more efficient and more flexible alternative to the conventional, in-house development of vehicle infotainment services. Formgren said that customers now want to be well-connected inside the car too. He believes that the IQon is the answer for these customers to have the convenient, seamless connectivity that is offered on smartphones, while at the same time, it provides new car-specific programs and services.