Buick’s upgraded sedan – the 2013 Regal with eAssist – has a starting price of $29,990, including destination, which is $2050 higher than the 2012 model. Buick announced earlier this year that for the 2013 model year, the Regal will use the eAssist mild-hybrid system as standard equipment. The price increase is mainly due to the addition of eAssist, which was formerly a standalone option that costs $2000. The base 2.4-liter I-4 has been phased out. Instead, the 2013 Regal is now available with three powertrain options rather than three. Offered as standard equipment is an 182-hp 2.4-liter I-4 matched with a 15-kWh electric motor. Buyers could pay more to get a turbocharged 2.0-liter I-4 (with either 220 hp in the Regal Turbo or 270 hp in the GS). All Regal models have a six-speed automatic as standard. In addition, Buick offers a six-speed manual on the Regal GS and Turbo Premium III as a no-cost option. Buick also made the non-GS turbocharged engine as basically a no-cost option.
Both the Regal Premium I and Regal Turbo Premium I trims have a starting price of $31,520. This represents a price hike of $2145 and $375 for naturally-aspirated and turbo models, respectively. The Premium I package offers passive keyless entry, rear parking assist, and remote start. Going further up, there’s the Premium II package, which comes with features like HID headlights, a set of 18-inch alloy wheels, and a Harmon/Kardon surround-sound audio system. The 2.4-liter or the 2.0T are priced from $32,930, a $2145 hike for the former and $375 for the latter. The Regal Turbo will get a top-spec Premium III trim that is priced at $34,100, which means that it’s $295 higher than its comparable 2012 model.
It comes with items such as 19-inch wheels and adaptive suspension. The top-of-the-line Regal GS is priced $145 higher at $35,865. It can be distinguished from the lower models with its distinct front and rear fascias, unique suspension tuning, Brembo brakes, and a boost of 50 hp more. It’s clear that the 2013 Buick Regal is undercutting its competition but not by a significant amount. The 2012 Acura TSX costs $915 more than the Buick. Meanwhile, the 2013 Volkswagen CC is priced $1445 higher. The TSX is available as standard with a 2.4-liter I-4 that delivers 201 hp. The CC’s standard 2.0-liter turbo-four offers 200 hp. The two contenders provide six-cylinders as options, surpassing the Regal GS’s output. The models from the Acura and the VW with the 3.5-liter V-6 deliver 280 hp. For the added power, the V-6 TSX has a starting price of $36,445 while the V-6 CC has a base price of $38,555.