General Motors North America president Mark Reuss said that the upcoming Chevy Colorado pickup truck will be going directly against the Toyota Tacoma, which is the “volume leader.” He believes that the Colorado pickup will appeal to the consumer who wants “a really good Chevrolet lifestyle sport truck that’s quite different than the Tacoma.” But when prodded on how different this model is, Reuss wouldn’t say.
From looking at the Asian-market Colorado, it’s obvious that there won’t be significant changes between that model and the Chevy truck sold in the U.S. Of course, the U.S.-market Colorado will still be a body-on-frame and we already have an idea what its appearance is. It’s a possibility that Reuss mentioned the Tacoma model as it’s comparable to the very capable Colorado aside from being rivals in the mid-size truck segment. Being “mid-size” is relative and Reuss said that the Colorado is maybe 90 to 95% of the size of a Silverado. The full specs of the Colorado have yet to be released. This is true even for the overseas markets.
Reuss said that there may still be a GMC version. GM hasn’t given any confirmation but when this happens, it’s expected that the GMC would be considerably differentiated from the Chevy version. It’s not known if there would just be a different fascia or if it’s something more major. When discussing the Colorado, Reuss talked about fuel efficiency and a “powertrain change” compared to the Silverado. It’s likely that this means that the Colorado comes with a four- or six-cylinder engine but a diesel unit remains to be a possibility. GM revealed plans for the Chevy Cruze to have a diesel four in 2013 but the Colorado is exclusively sold with two diesel V-6 engines in most parts of Asia. [source: Caranddriver]