2013 Mazda CX-5 expected to boost company’s U.S. sales by 10 percent this year
By Andrew, 11 Jan, 2012. 0 Comments
2013 Mazda CX-5
The launch of Mazda’s CX-5 small crossover is expected to help raise U.S. sales by up to 10% this year. Mazda is aiming to increase its local market share to 2.5% within the next two years. A 5% to 10% increase this year is anticipated by Jim O'Sullivan, CEO of Mazda North American Operations. O'Sullivan said that Mazda is expected to grow “at least as much as the industry, maybe even more."
He believes that Mazda will be able to sell a minimum of 13.5 million units in the U.S. He pointed out that this market has more upside for 2012 than downside.
By 2014, Mazda is hoping to sell 400,000 units in the U.S., enabling it to get a 2.5% market share in a 14-million unit industry. Mazda’s sales in 2011 were up by 9% to 250,426 units, falling behind the market's 10% increase. Market share remained the same last year at 2.0%. The new CX-5 will be launched this March while deliveries to dealers will start in late February.
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