The 2013 Toyota Yaris subcompact hatchback will be more expensive than the outgoing model, according to the automaker. The 2013 Toyota Yaris will have a pricing range of $15,130 (base model) to $18,040 (top trim model). Toyota will add $255 to the base 2013 Yaris L two- and four-door hatchbacks to $15,130 and $16,155, respectively. The four-door Yaris LE offers the four-speed automatic transmission as standard. Customers will have to pay $725 if they want ‘the five-speed manual for the automatic on the two-door Yaris L. Upgrading to the Yaris LE means that prices will be increased by $330 to $16,715 and $17,190, respectively. The 2013 Yaris SE is offered just in a four-door hatchback version.
It will cost just $80 higher, which means that the five-speed manual priced at $17,240 while the four-speed automatic costs $18,040. The 2013 Toyota Yaris is more expensive but it comes with an impressive set of additional features. Yaris L models currently offer the Tech Audio package, which was included as standard equipment.
The Tech Audio pack consists of six speakers, satellite radio, an auxiliary audio jack, USB port with iPod connectivity, and Bluetooth streaming capability. Cruise control, which was previously a $250 option, is now standard on the Yaris LE. The 2013 Toyota Yaris’ price hike puts it in the same price range as its subcompact rivals such as the 2013 Hyundai Accent (which ones its most recent subcompact comparison test), which is priced at $15,320 in four-door sedan form and $15,570 as a GLS four-door hatch model. The 2013 Ford Fiesta sedan has a starting price of $13,995, while the 2013 Fiesta is priced at $14,995.