Honda’s high-performance hybrid Acura NSX will be built in Ohio, a decision reached because of the adverse impact of the strengthening yen to production in Japan as well as the automaker’s confidence in its U.S. engineers and plants. Set to start selling within three years, this racing-oriented "supercar” would by then, be the costliest and most technologically advanced car that has ever been assembled by an Asian or European automaker in the U.S. John Shook, who used to be an engineer for Toyota, said that all the units of this model that will be distributed around the world will come from the Ohio plant.
Its executives say that this is a “halo vehicle” and that it will be priced at higher than $100,000. Shook also serves as the chairman of the Lean Enterprise Institute in Cambridge, Mass., as the consultant on efficiency strategies. He added that the location of the production “makes a statement” as it provides hints about the challenging situation in Japan and is also expected to be a “great thing” for the local operation. President Takanobu Ito had announced the NSX plan last week in Detroit to everyone’s surprise. This comes after the announcement made by Honda last August that a plant in Mexico will produce small cars in order to limit losses from the export of models like the Fit from Japan.
With these two projects, Honda will be able to build its entire vehicle lineup, from cheapest to costliest, within North America -- a first for any automaker not based in the U.S. Honda’s plant in Suzuka, Japan, had built the original $89,000 NSX, which was in production from 1989 to 2005. Performance-car fans had liked this car due to its high power and light, all-aluminum body. No less than the iconic 1994 movie, "Pulp Fiction”, had mentioned the car. In a scene in the movie, Harvey Keitel, who played Winston "The Wolf" Wolfe, said that he could drive to a certain destination in just 10 minutes what usually takes 30 minutes.