AMG announces cooperation agreement with Ducati
By Andrew, 19 Nov, 2010. 0 Comments
2012 Mercedes-Benz CLS63 AMG Ducati
AMG, Mercedes-Benz’ sport division, and Ducati announced that they will work together closely in future. The first step will be to develop common marketing activities. AMG will support the Ducati MotoGP Team and will be the official car partner from 2011, while during AMG events, the participants will also be able to test drive Ducati motorcycles. As expected Ducati customers will be able to drive AMG vehicles at events.
"I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups," said Ola Källenius, CEO of Mercedes-AMG GmbH.
"I am especially proud to have AMG as one of our sponsors for the MotoGP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design," said Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.
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