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Subaru upgrades looks, performance of 2018 WRX and WRX STI models

Subaru just commenced sales of the fifth-generation Subaru Impreza months ago starting with the 2017 model. It was very impressive with its new appearance, but we won’t be able to see its new looks on the Impreza WRX or WRX STI soon, especially if the current generation of these performance models was just introduced in 2015. At the earliest, the next generation high-performance Impreza model would be available by the end of the decade.

But while the upcoming 2018 Subaru Impreza WRX and the Impreza WRX STI won’t sport completely new looks, the changes made were what many customers, fans and enthusiasts were waiting for – a more dynamic performance and a more aggressive appearance to match.

Just like on the WRX, the 2018 Subaru WRX STI boasts of a revised suspension tuning. Not only that, Subaru tweaked the DCCD AWD system by employing electronic control, thereby resulting to a quicker and smoother response. It also gave the 2018 Subaru WRX STI a set of newly designed 19-inch alloy wheels – with the Y-shaped spoke design – wrapped in 245/35R19 tires. Behind the wheels is the upgraded Brembo Performance Brake System with yellow-painted brake calipers.

Subaru just commenced sales of the fifth-generation Subaru Impreza months ago starting with the 2017 model. It was very impressive with its new appearance, but we won’t be able to see its new looks on the Impreza WRX or WRX STI soon, especially if the current generation of these performance models was just introduced in 2015. At the earliest, the next generation high-performance Impreza model would be available by the end of the decade.

But while the upcoming 2018 Subaru Impreza WRX and the Impreza WRX STI won’t sport completely new looks, the changes made were what many customers, fans and enthusiasts were waiting for – a more dynamic performance and a more aggressive appearance to match.

Just like on the WRX, the 2018 Subaru WRX STI boasts of a revised suspension tuning. Not only that, Subaru tweaked the DCCD AWD system by employing electronic control, thereby resulting to a quicker and smoother response. It also gave the 2018 Subaru WRX STI a set of newly designed 19-inch alloy wheels – with the Y-shaped spoke design – wrapped in 245/35R19 tires. Behind the wheels is the upgraded Brembo Performance Brake System with yellow-painted brake calipers.

Read the entire article Subaru upgrades looks, performance of 2018 WRX and WRX STI models

Subaru Impreza is named 2016-2017 Car of the Year Japan

Subaru Impreza is a car that has been remarkable and stunning with both its looks and performance. This was recently confirmed when the 2017 Subaru Impreza hogged the limelight by winning the prestigious Car of the Year Japan for the year 2016-2017.

This was the decision of a large panel of personalities in the Japanese motoring world, consisting of journalists, industry experts and racing drivers. Nominees for the 2016–2017 Car of the Year Japan Awards include all passenger cars that were officially announced or launched in Japan between November 1, 2015, and October 31, 2016. These passenger cars should have minimum projected sales of 500 units. The Awards also include the Import Car of the Year accolade, with further prizes handed out in the Innovation, Emotional, and Small Mobility categories. Subaru was last awarded with the Car of the Year Japan honor in 2003, courtesy of its Subaru Legacy sedan.

The 2017 Subaru Impreza is underpinned by the brand’s new Global Platform architecture that allows the car to have high levels of agility, driving pleasure, ride comfort and crash protection. Like its predecessors, the 2017 Impreza comes with the Symmetrical All-Wheel Drive that aids with the vehicle’s traction and driving agility. Moreover, the 2017 Subaru Impreza marks the debut of Subaru’s new design language that provides the car with a more sculptural body. The model is also provided with hawk-eye headlights and Subaru’s signature hexagonal grille. Its athletic stance is highlighted by flowing lines and the car’s outstanding wheel arches.

In addition, the 2017 Subaru Impreza comes with new features that include High Beam Assist and Steering Responsive Headlights. Standard safety equipment includes the driver’s knee airbag, side curtain airbags, and front seat side impact airbags. It is also provided with a standard rear vision camera. Interestingly, the 2017 Impreza, was named Top Safety Pick+ and IIHS Top Safety Pick, particularly when equipped with the EyeSight Driver Assist Technology.

Depending on the package selected by the customer, the 2017 Subaru Impreza could be loaded with Automatic Collision Notification, Enhanced Roadside Assistance, Maintenance Notifications, Monthly Vehicle Health Report and Diagnostic Alerts, Remote Horn and Lights and Remote Vehicle Locator, Remote Lock/Unlock, SOS Emergency Assistance, Stolen Vehicle Recovery Service, and Vehicle Security Alarm Notification.

The North American version of the Impreza – available either as a sedan or a five-door model – is powered by a FB Boxer 4-cylinder 2.0-liter engine with direct fuel injection, resulting in an increased output of 152 hp as well as 145 pound-feet of torque. Available transmissions include a five-speed manual gearbox and a Lineart

Subaru Impreza is a car that has been remarkable and stunning with both its looks and performance. This was recently confirmed when the 2017 Subaru Impreza hogged the limelight by winning the prestigious Car of the Year Japan for the year 2016-2017.

This was the decision of a large panel of personalities in the Japanese motoring world, consisting of journalists, industry experts and racing drivers. Nominees for the 2016–2017 Car of the Year Japan Awards include all passenger cars that were officially announced or launched in Japan between November 1, 2015, and October 31, 2016. These passenger cars should have minimum projected sales of 500 units. The Awards also include the Import Car of the Year accolade, with further prizes handed out in the Innovation, Emotional, and Small Mobility categories. Subaru was last awarded with the Car of the Year Japan honor in 2003, courtesy of its Subaru Legacy sedan.

The 2017 Subaru Impreza is underpinned by the brand’s new Global Platform architecture that allows the car to have high levels of agility, driving pleasure, ride comfort and crash protection. Like its predecessors, the 2017 Impreza comes with the Symmetrical All-Wheel Drive that aids with the vehicle’s traction and driving agility. Moreover, the 2017 Subaru Impreza marks the debut of Subaru’s new design language that provides the car with a more sculptural body. The model is also provided with hawk-eye headlights and Subaru’s signature hexagonal grille. Its athletic stance is highlighted by flowing lines and the car’s outstanding wheel arches.

Read the entire article Subaru Impreza is named 2016-2017 Car of the Year Japan

Subaru takes the wraps off VIZIV-7 SUV Concept at 2016 LA Auto Show

It is undeniable that sports utility vehicles are now a thing these past few years until. We could see carmaker from around the world starting to offer SUVs of their own, hoping to get a good chunk of the growing market for these vehicles. Subaru already has the Outback and Forester on its lineup. However, the arrival of larger SUVs on the market has customers – those looking for a more spacious ride – has been clamoring for a larger SUV model from Subaru.

It seems Fuji Heavy Industries Ltd. (FHI), manufacturer of Subaru vehicles, has heard this clamor. In fact, it is now unveiling Subaru VIZIV-7 SUV Concept at the 2016 Los Angeles Auto Show. This concept provides a glimpse into what Subaru’s future mid-size SUV could look like and how large could it get. This should cater to customers who feel that the Outback and Forester are providing not enough space for their needs and wants.

According to Subaru, three-row VIZIV-7 SUV Concept demonstrates the size direction of the new three-row midsize Subaru SUVs that would arrive in North America in early 2018. Takeshi Tachimori, corporate executive vice president for Fuji Heavy Industries, quipped that the next three-row SUV from Subaru will be the brand’s biggest Subaru vehicle ever.

So, how large is the Subaru VIZIV-7 SUV Concept being shown at the 2016 Los Angeles Auto Show? Well, as provided for by the carmaker, Subaru VIZIV-7 SUV Concept has a wheelbase of around 2,990 mm. In terms of body dimensions, this new concept measures 5,200 mm (204.7 inches) in length, 2,030 mm in width and 1,830 mm in height. Overall height is 1,860 mm if we include the concept’s roof rail into the measurement.

When compared to other midsized SUVs, the Subaru VIZIV-7 SUV Concept – at 5,200 mm (204.7 inches) in length – is longer than the Chevrolet Tahoe (5,179 mm or 203.9 inches) and the Volkswagen Atlas (5,037 mm or 198.3 inches). It is also much longer than the Subaru Outback, which length is pegged at 4,816 mm (189.6 inches).

However, Fuji Heavy Industries has yet to disclose other details about the Subaru VIZIV-7 SUV Concept. Aside from having a bold exterior, imposing stance and aggressive front end (thanks to Subaru’s DYNAMIC x SOLID design philosophy), not much is known about the interior, the suspension and powertrain of this SUV concept. For now, all we know that it sports a large front grille flanked by headlights with bracket-shaped LEDs as running lights. It also sports muscular fenders with an arching shoulder liner flowing upward to the D-pillar. At the rear, the Subaru VIZIV-7 SUV Concept features a running LED strip that links the taillights.

It is undeniable that sports utility vehicles are now a thing these past few years until. We could see carmaker from around the world starting to offer SUVs of their own, hoping to get a good chunk of the growing market for these vehicles. Subaru already has the Outback and Forester on its lineup. However, the arrival of larger SUVs on the market has customers – those looking for a more spacious ride – has been clamoring for a larger SUV model from Subaru.

It seems Fuji Heavy Industries Ltd. (FHI), manufacturer of Subaru vehicles, has heard this clamor. In fact, it is now unveiling Subaru VIZIV-7 SUV Concept at the 2016 Los Angeles Auto Show. This concept provides a glimpse into what Subaru’s future mid-size SUV could look like and how large could it get. This should cater to customers who feel that the Outback and Forester are providing not enough space for their needs and wants.

According to Subaru, three-row VIZIV-7 SUV Concept demonstrates the size direction of the new three-row midsize Subaru SUVs that would arrive in North America in early 2018. Takeshi Tachimori, corporate executive vice president for Fuji Heavy Industries, quipped that the next three-row SUV from Subaru will be the brand’s biggest Subaru vehicle ever.

Read the entire article Subaru takes the wraps off VIZIV-7 SUV Concept at 2016 LA Auto Show

Engraved Subaru WRX STI on display at 2016 SEMA

Held every year in Las Vegas in Nevada, the Specialty Equipment Market Association Show (SEMA Show) is one where customers and enthusiasts alike are bound to see some of the most wonderful creations in the automotive industry. Indeed, there have been a lot of exciting new models. However when it comes to odd offerings, this year is no different.

ACE Alloy Wheels has included in its display an engraved version of the Subaru WRX STI. This customized sterling silver STI was the work of Japanese tuning company Corazon, which created the body kit that included a deep chin spoiler and large fender flares. The kit also allows for changes on the rear diffuser, side skirts, and front bumper. After that, the swan-neck wing is added together with the titanium exhaust system. While this may appear to be unusual on a sedan, it appears such practices are common, if not popular, where Corazon hails from.

For this customized STI though, it was not all about Corazon as the Japanese company collaborated with ACE Flowform, which was responsible for putting in a drift car spoke design and the blue alloy that had an overlip design.

If this seems familiar, it is because a similar one was displayed by Kuhl Racing during the 2016 Tokyo Auto Salon. The only difference is that Kuhl used a Nissan GT-R. It is no wonder then that some are saying that Artis Japan may have been a part of this project considering this company is known to have the skills needed to make this happen.

Since the steering wheel is on the other side, there is no question that this model is geared for the Japanese Domestic Market. In addition to the engraving, another difference it has with the standard STI is that it is equipped with the 2.0-liter boxer engine instead of the usual 2.5-liter unit in the U.S. version.

Speaking of Kuhl, the engraved gold GT-R is not its first as it had already done something similar but in chrome. While the gold version uses chrome paint below with a gold spray finish above it, the look continues to be remarkable. Aside from being engraved, the body kit is in fact one rarely seen in a GT-R.

The sporting wheel flares are now wider with a customize wing installed. Meanwhile the bumpers in the rear come with a large diffuser and huge air ducts, both of which hide the exhaust system in a way that can be described as artwork.

But having been created for the Tokyo Auto Salon, this means that this version of the GT-R is more about fashion than about performance despite the 3.8-liter V8 engine under the hood. Kuhl had revealed that it was putting up this model for sale but he did not reveal yet how much.

Held every year in Las Vegas in Nevada, the Specialty Equipment Market Association Show (SEMA Show) is one where customers and enthusiasts alike are bound to see some of the most wonderful creations in the automotive industry. Indeed, there have been a lot of exciting new models. However when it comes to odd offerings, this year is no different.

ACE Alloy Wheels has included in its display an engraved version of the Subaru WRX STI. This customized sterling silver STI was the work of Japanese tuning company Corazon, which created the body kit that included a deep chin spoiler and large fender flares. The kit also allows for changes on the rear diffuser, side skirts, and front bumper. After that, the swan-neck wing is added together with the titanium exhaust system. While this may appear to be unusual on a sedan, it appears such practices are common, if not popular, where Corazon hails from.

For this customized STI though, it was not all about Corazon as the Japanese company collaborated with ACE Flowform, which was responsible for putting in a drift car spoke design and the blue alloy that had an overlip design.

Read the entire article Engraved Subaru WRX STI on display at 2016 SEMA

The 2016 Subaru Forester has received well-meaning upgrades that would surely be appreciated by drivers and passengers alike. These upgrades cover safety, refinement, comfort and convenience – while prices remain the same for all trim levels. Prices range from £25,495 (on-the-road) for t

Read the entire article Subaru Forester receives upgrades at same price for model year 2016

In 2014, Subaru announced its management vision, Prominence 2020. In line with this, the brand is launching the Subaru Global Platform as part of the six initiatives to fulfill its vision of enhancing the brand further. Featuring horizontally-opposed engines, EyeSight technology, and Symmetrical Al

Read the entire article Subaru launches Global Platform as part of plan to meet

Subaru of America, Inc., launched the newest 2017 Impreza 5-Door during the 2016 New York International Auto Show. This comes at a period when the company has been experiencing success especially with sales growth covering eight consecutive years. The introduction of the 2017 Impreza comes just a d

Read the entire article 2017 Subaru Impreza arrives at 2016 New York Auto Show

Finally, a new Subaru concept car was unveiled at the 86th Geneva International Motor Show in Switzerland. According to Fuji Heavy Industries Ltd. (FHI) who owns and manufactures the known Japanese brand, the new Subaru XV Concept previews a new model in company's lineup. Subaru revealed during the

Read the entire article Subaru displays XV Concept at 2016 Geneva Auto Show

Subaru introduced the Impreza Sedan Concept at the 2015 Los Angeles Auto Show. What makes this all-new Impreza so remarkable is that it is the first of the brand’s next-gen vehicles to be built on a new modular platform. Compared to the previous generation Impreza, the new model is not as angu

Read the entire article Subaru Impreza Sedan Concept seen at 2015 LA Auto Show

On December 1, 2015, expect a limited-edition model derived on the Subaru WRX STI to be known as “S207.” This model is being made by Subaru Tecnica International (STI), which is the motorsports division of Fuji Heavy Industries. S207 will be fitted with exclusive engine and suspension t

Read the entire article STI reveals limited edition Subaru WRX STI S207

A new Subaru concept car has made its first appearance at this year’s Tokyo Motor Show, which is the 44th event in the long-running vehicle show hosted at the Japanese capital. Fuji Heavy Industries Ltd. (FHI) unveiled the new Impreza 5-Door Concept compact car. The concept is an embodiment o

Read the entire article Fuji Heavy Industries reveals new 5-door Subaru Impreza Concept at 44th Tokyo Motor Show

Fuji Heavy Industries Ltd. (FHI) is planning to unveil two new Subaru concept cars at the 2015 Tokyo Motor Show that will be opened to the public from October 30 to November 8. Likewise, Fuji Heavy is planning to display four new production models, which will only be revealed on October 28. Another

Read the entire article Subaru will show VIZIV Future Concept SUV at 2015 Tokyo Motor Show

Subaru of America, Inc. will be selling the MY2016 Subaru BRZ with a starting price of $25,395. The BRZ is an epitome of basic sports car design with a focus on low vehicle weight, an ultra-low center of gravity and precision steering. The new BRZ is available in either Premium or Limited trim, both

Read the entire article 2016 Subaru BRZ has a starting price of $25,395

Because Subaru is a “small company,” it will have to raise its “brand value” in order to keep up with the high costs of producing cleaner cars, according to Fuji Heavy President Yasuyuki Yoshinaga in the June 5 interview by Japan's Nihon Keizai business newspaper. Subaru’s sales in the U.S. is on a fast pace. Its global boss says that it hopes to take advantage of this popularity to offset the cost of green technologies.

Yoshinaga didn’t actually call for higher sticker prices. Rather, he said that he wants to increase its “brand value” as the profit margin goes down because of related costs that have risen higher than anticipated. He explained that the brand isn’t like bigger automakers and it doesn’t benefit as much from the economy of scale so it will have to make up for the additional costs.

He said that development costs have been driven higher by research into hybrid drivetrains – a preferred way to cope with increasingly tougher emission standards. He revealed that the company is working to be compliant with the zero-emission standards that California will impose in 2018. It aims that by then, it will have already launched a plug-in hybrid for North America.

Subaru’s lineup has plenty of midsize, all-wheel-drive vehicles and it is being pressured to boost its fuel economy throughout its range. As a result, it has been focused on investing in new powertrains. Subaru’s overhaul includes a plan to upgrade all of its gasoline engines to direct injection beginning in 2016. This technology will be offered as standard equipment in a next-generation boxer engine that will soon be produced.

In addition, the automaker will add cylinder deactivation and lean combustion cycles by 2020. Its r&d spending will then have to go up 16% to ¥97 billion ($780.2 million) in the current fiscal year, which ends March 31, 2016, according to the company’s projections. The r&d outlays increased by 39% in the year that recently ended.

The automaker estimates that its r&d spending will increase to 3.2% of revenues in the present fiscal year, from 2.9% last fiscal year and 2.4% the year before that. The automaker is working hard to have record U.S. sales for the seventh calendar year. It is increasing its production output in North America (its largest market) four years earlier than scheduled.

Yoshinaga shared this plan while talking about its record revenue and profits for the fiscal year that ended March 31. The demand in North America has been surging. This market currently makes up 62% of its worldwide volume.

That’s why it has to raise the output of its plant in Lafayette, Ind. – its lone assembly factory outside of Japan. The automaker predicts that in its current fiscal year, it will sell 600,000 units in North America.

One year ago, its goal was to sell this much in its market in the U.S. and Canada during the fiscal year ending March 31, 2021. For this fiscal year, it predicts U.S.-only sales to be at 554,000 units.

Because Subaru is a “small company,” it will have to raise its “brand value” in order to keep up with the high costs of producing cleaner cars, according to Fuji Heavy President Yasuyuki Yoshinaga in the June 5 interview by Japan's Nihon Keizai business newspaper. Subaru’s sales in the U.S. is on a fast pace. Its global boss says that it hopes to take advantage of this popularity to offset the cost of green technologies.

Yoshinaga didn’t actually call for higher sticker prices. Rather, he said that he wants to increase its “brand value” as the profit margin goes down because of related costs that have risen higher than anticipated. He explained that the brand isn’t like bigger automakers and it doesn’t benefit as much from the economy of scale so it will have to make up for the additional costs.

He said that development costs have been driven higher by research into hybrid drivetrains – a preferred way to cope with increasingly tougher emission standards. He revealed that the company is working to be compliant with the zero-emission standards that California will impose in 2018. It aims that by then, it will have already launched a plug-in hybrid for North America.

Read the entire article Subaru to cope with high costs of green cars by raising brand value

Fuji Heavy Industries may reach its sales target in North America five years before schedule as it posted a 21% increase in operating profit during the latest quarter as it benefits from favourable exchange rates and record-breaking earnings. Fuji Heavy, which makes Subaru vehicles, has plans to boost local production capacity in the market.

While announcing financial results for the fiscal year, Fuji Heavy President Yasuyuki Yoshinaga said that its global operating income jumped to 112.9 billion yen ($943.7 million) during the fiscal fourth quarter ended March 31. Earnings were boosted by a windfall gain of 41.6 billion yen ($347.7 million) from the depreciating yen.

It’s likely that operating profit would have dropped without the tailwind since just the foreign exchange gain was more than twice the amount of the climb in quarterly operating profit. Japanese exports are helped by the decline of the yen against the dollar. As a result, the yen-dominated value of dollars that are earned outside of the country rises.

Climbing sales, particularly in North America, also drove up the results with worldwide volume increasing 6.6% to 247,000 vehicles in the first quarter, from 231,700 units the previous year. Its net income in the latest quarter almost tripled to 71.5 billion yen ($597.7 million) after having recorded 25.1 billion yen ($209.8 million) previously.

Its global revenue increased by 17% to 817.2 billion yen ($6.83 billion) from 699.6 billion ($3.50 billion). The outstanding performance in North America was in pace with that of Subaru’s. About 62% of Subaru’s sales were from the U.S. alone.

Sales in the U.S. climbed 12% with 128,900 units in the past quarter. In comparison, Japan sales fell by 1.4% to 56,900, while China volume decreased by 14% to 13,100 vehicles. Yoshinaga mentioned the sharp demand in North America as he mentioned plans to increase production capacity at its assembly plant in Indiana.

He also forecasted that Subaru will be able to reach its regional sales target of 600,000 vehicles in North America 5 years ahead of schedule. For the current fiscal year that ends March 31, 2016, the automaker has set a target of 600,000 units.

Only one year ago, it had sought to sell that number in the U.S. and Canada in the fiscal year that ends March 31, 2021. In the recently ended fiscal year, its sales in North America rose by 19% to 570,000 units.

Last January, Fuji Heavy had forecast that Subaru sales in the U.S. will increase by 5% to 540,000 units in calendar year 2015, setting a record for seven consecutive years. Fuji Heavy now forecasts that it will sell 554,000 vehicles in the U.S. for the current fiscal year that ends March 31, 2016.

Fuji Heavy Industries may reach its sales target in North America five years before schedule as it posted a 21% increase in operating profit during the latest quarter as it benefits from favourable exchange rates and record-breaking earnings. Fuji Heavy, which makes Subaru vehicles, has plans to boost local production capacity in the market.

While announcing financial results for the fiscal year, Fuji Heavy President Yasuyuki Yoshinaga said that its global operating income jumped to 112.9 billion yen ($943.7 million) during the fiscal fourth quarter ended March 31. Earnings were boosted by a windfall gain of 41.6 billion yen ($347.7 million) from the depreciating yen.

It’s likely that operating profit would have dropped without the tailwind since just the foreign exchange gain was more than twice the amount of the climb in quarterly operating profit. Japanese exports are helped by the decline of the yen against the dollar. As a result, the yen-dominated value of dollars that are earned outside of the country rises.

Read the entire article Fuji Heavy’s profit up 21%, may hit target 5 years ahead of schedule

Subaru’s performance division is expanding into the U.S. and to announce this plan, it has introduced the STI Performance Concept at the New York International Auto Show. Subaru of America, Inc. revealed that the STI Performance Concept signals the expansion of Subaru Tecnica International (STI) into aftermarket parts, STI-tuned cars and motorsports – its three core business areas.

In fact, STI-engineered parts have already started to replace Subaru Performance Tuning (SPT) aftermarket parts in the U.S. market. This move is also evident with the heightened presence of STI in Subaru of America’s Global RallyCross team.

We’re expecting that more models that were tuned by STI will be offered in the U.S. Modifications to these cars will be more extensive, including upgrades to its suspension, performance, braking, chassis and aerodynamics.

Yoshio Hirakawa, president of Subaru Tecnica International, Inc., pointed out that STI’s plan is to offer cars and accessories “than drivers can really enjoy.” He also said that to win, the car has to have “high power” and balanced aspects of performance.

STI boasts of its engineering expertise and tuning prowess as it launches the STI Performance Concept. It features the racing engine that STI developed for the BRZ Super GT racecar, including changes to its suspension and chassis components and aerodynamics.

In Japan, STI has focused on tuning and offering performance parts for the WRX STI, Forester and BRZ models. We don’t know yet of any naming rules for the U.S. models but we know that the Japanese market makes use of the nomenclature “S model” for the WRX STI and uses “tS” on BRZ and Forester vehicles that utilize STI components.

In 1988, Fuji Heavy Industries established STI as its motor sports division. STI got an incredible start in 1989 when it tuned a first-generation Subaru Legacy that broke the FIA-certified world speed record over 100,000 kilometers.

STI didn’t stop there as it did very well at the World Rally Championship, taking three constructors championships and three championships for its drivers Colin McRae, Richard Burns and Petter Solberg. In the Nurburgring 24 Hour Challenge race, STI won its class twice in 2011 and 2012. Its BRZ-based Super GT also won in the Super GT series. [source: Subaru]

Subaru’s performance division is expanding into the U.S. and to announce this plan, it has introduced the STI Performance Concept at the New York International Auto Show. Subaru of America, Inc. revealed that the STI Performance Concept signals the expansion of Subaru Tecnica International (STI) into aftermarket parts, STI-tuned cars and motorsports – its three core business areas.

In fact, STI-engineered parts have already started to replace Subaru Performance Tuning (SPT) aftermarket parts in the U.S. market. This move is also evident with the heightened presence of STI in Subaru of America’s Global RallyCross team.

We’re expecting that more models that were tuned by STI will be offered in the U.S. Modifications to these cars will be more extensive, including upgrades to its suspension, performance, braking, chassis and aerodynamics.

Read the entire article Subaru presents the BRZ STI Performance Concept

Subaru is currently developing an all-new crossover that will be bigger than the hot-selling Outback and will be rolled out in about two years. However, executives at the carmaker are still stuck with whether to make the new crossover a grand Outback or bestow it with a distinctive styling just like what they did with the Forester compact crossover.

But if there is one thing that Subaru will want to avoid with the new crossover is to give it a polarizing design like it did with the Tribeca, which production was halted in January 2014 due to slow sales.

Nobuhiko Murakami, senior vice president of global marketing for Subaru’s parent Fuji Heavy Industries, remarked that the new seven-seat crossover will compete against the Toyota Highlander, Nissan Pathfinder and Honda Pilot since "they are so strong."

It will be more spacious than the Tribeca and will feature three rows of seats, although the arrangement of the seats remains “under discussion," Murakami said, adding that the all-wheel-drive crossover being designed primarily for the United States.

The Tribeca was hit for its quirky front end and its styling was considered too polarizing for families -- the target market for the seven-seater. Subaru had targeted to sell 36,000 Tribecas annually, but sold only 732 and 1,598 units in 2013 and 2014, respectively.

Focusing the new crossover in the US would mean that the Levorg compact wagon derived on the Impreza won't be sold in the country, Murakami said. He said that the Levorg replaces the former Legacy station wagon and was initially developed for Japan.

Subaru eventually decided to sell the Levorg in Europe, and unveiled the European version at the Geneva auto show this month.

Subaru is currently developing an all-new crossover that will be bigger than the hot-selling Outback and will be rolled out in about two years. However, executives at the carmaker are still stuck with whether to make the new crossover a grand Outback or bestow it with a distinctive styling just like what they did with the Forester compact crossover.

But if there is one thing that Subaru will want to avoid with the new crossover is to give it a polarizing design like it did with the Tribeca, which production was halted in January 2014 due to slow sales.

Nobuhiko Murakami, senior vice president of global marketing for Subaru’s parent Fuji Heavy Industries, remarked that the new seven-seat crossover will compete against the Toyota Highlander, Nissan Pathfinder and Honda Pilot since "they are so strong."

Read the entire article Styling of new Subaru’s new 7-seater crossover still being debated

Fuji Heavy Industries Ltd. logged a 50-percent jump in operating profit in the fiscal third quarter ended Dec. 31, 2014, to JPY124.5 billion ($1.04 billion). The surge has been attributed to a JPY40.6 billion ($338.5 million) windfall gained from the depreciating yen as well as higher global sales.

The company sold 16-percent more vehicles in its third fiscal quarter to 232,100 vehicles, from 200,800 units a year prior. Fuji Heavy posted a 29-percent jump in global revenues in the period to JPY750.5 billion ($6.26 billion).

On the other hand, Fuji Heavy saw its net income for the fiscal quarter drop 5.4 percent to JPY77.3 billion yen ($644.5 million), partly because results in the year-prior were boosted by a one-time gain from the sale of Fuji Heavy’s Polaris snowmobile subsidiary.

Sales in the United States jumped 27-percent in the third fiscal quarter to 148,800 vehicles, accounting for about 64 percent of its global sales. On the other hand, its sales in Japan dropped 6 percent to 34,300 units. For the calendar year 2015, Fuji Heavy is expecting its sales in the US to surge 5 percent to 540,000 vehicles, marking for its seventh straight year of record sales.

This means that Fuji Heavy might be able to achieve its 2020 target five years in North America ahead of schedule. Subaru is targeting to sell around 600,000 vehicles in the US and Canada by the end of the decade

Fuji Heavy Industries Ltd. logged a 50-percent jump in operating profit in the fiscal third quarter ended Dec. 31, 2014, to JPY124.5 billion ($1.04 billion). The surge has been attributed to a JPY40.6 billion ($338.5 million) windfall gained from the depreciating yen as well as higher global sales.

The company sold 16-percent more vehicles in its third fiscal quarter to 232,100 vehicles, from 200,800 units a year prior. Fuji Heavy posted a 29-percent jump in global revenues in the period to JPY750.5 billion ($6.26 billion).

On the other hand, Fuji Heavy saw its net income for the fiscal quarter drop 5.4 percent to JPY77.3 billion yen ($644.5 million), partly because results in the year-prior were boosted by a one-time gain from the sale of Fuji Heavy’s Polaris snowmobile subsidiary.

Read the entire article Fuji Heavy hikes fiscal 3Q operating profit by 50%

Fuji Heavy Industries Ltd. has suspended plans to build vehicles in China. Akira Mabuchi, executive vice president in charge of Fuji Heavy’s China project, remarked that sales in the country wouldn’t be enough to guarantee profits. He said that the carmaker would have to double its sales in China, since profits are split between the company and its probable Chinese partner.

The China government requires carmakers wanting to set up a production base in the country to form joint ventures with local auto groups. Fuji Heavy remains the only Japanese carmaker without government approval to start a joint venture.

Mabuchi, however, said that Fuji Heavy won’t commence local output even if it gains approval of the government. Likewise, auto sales in China dropped from 14 percent in 2013 to 6.9 percent in 2014. For this year, sales growth in the growth is expected to be at its slowest since 1990.

Sales at Subaru in China dropped 2 percent in 2014, but the carmaker expects a 10-percent surge in deliveries this year to 60,000 vehicles. Japanese carmakers like Toyota Motor Corp., Nissan Motor Co. and Honda Motor Co. all experienced sales drops in 2013 in China following a territorial row between the country and Japan prompted a consumer boycott.

Yasuyuki Yoshinaga, president of Fuji Heavy, told Bloomberg in an interview in November, that Subaru is increasing its production in the United States. He addedthat while China is still a potential location for a new plant, that won’t happen until current mid-term plan ends in 2020.

Fuji Heavy Industries Ltd. has suspended plans to build vehicles in China. Akira Mabuchi, executive vice president in charge of Fuji Heavy’s China project, remarked that sales in the country wouldn’t be enough to guarantee profits. He said that the carmaker would have to double its sales in China, since profits are split between the company and its probable Chinese partner.

The China government requires carmakers wanting to set up a production base in the country to form joint ventures with local auto groups. Fuji Heavy remains the only Japanese carmaker without government approval to start a joint venture.

Mabuchi, however, said that Fuji Heavy won’t commence local output even if it gains approval of the government. Likewise, auto sales in China dropped from 14 percent in 2013 to 6.9 percent in 2014. For this year, sales growth in the growth is expected to be at its slowest since 1990.

Read the entire article Fuji Heavy places plan to build Subaru vehicles in China on hold

There is no stopping Subaru in the United States, even if it forecasting a modest sales growth of around 5 percent for this year to 540,000 vehicles. While that would be a drop from the 21-percent surge in sales the Subaru posted in 2014, that gain still represents the carmaker’s seventh straight year of record growth.

In fact, that may allow Subaru to achieve its sales target for fiscal year ending March 31, 2021 -- around 600,000 vehicles in the US and Canada – five years ahead of schedule. Subaru is targeting to sell around 585,000 vehicles in North America in 2016. Subaru’s seemingly persistent growth may pressure its parent, Fuji Heavy Industries, to expand production capacity faster than expected.

With around 62 percent of Subaru’s global volume coming from the US, there would be a need to expand capacity in or near the country to support 600,000 vehicles in regional sales. In November, Fuji Heavy President Yasuyuki Yoshinaga said that Subaru can increase annual capacity at its Indiana assembly site to 400,000 vehicles.

In its most recent announcement, Fuji Heavy said it will hike capacity at the Indiana site to meet increasing demand for the Legacy sedan (plus 24 percent in 2014) and Outback crossover (plus 18 percent in 2014).

As planned, Subaru will hike the site’s capacity by 18,000 units in the first half of the fiscal year ending March 31, 2017, which means the plant could produce up to 328,000 units by the end of 2016.

Subaru’s global sales growth for 2015, however, is expected to be paler at 3 percent to 940,000 vehicles. Despite that modest forecast, the figure is just 160,000 short of its 2020 target at 1.1 million vehicles.

There is no stopping Subaru in the United States, even if it forecasting a modest sales growth of around 5 percent for this year to 540,000 vehicles. While that would be a drop from the 21-percent surge in sales the Subaru posted in 2014, that gain still represents the carmaker’s seventh straight year of record growth.

In fact, that may allow Subaru to achieve its sales target for fiscal year ending March 31, 2021 -- around 600,000 vehicles in the US and Canada – five years ahead of schedule. Subaru is targeting to sell around 585,000 vehicles in North America in 2016. Subaru’s seemingly persistent growth may pressure its parent, Fuji Heavy Industries, to expand production capacity faster than expected.

With around 62 percent of Subaru’s global volume coming from the US, there would be a need to expand capacity in or near the country to support 600,000 vehicles in regional sales. In November, Fuji Heavy President Yasuyuki Yoshinaga said that Subaru can increase annual capacity at its Indiana assembly site to 400,000 vehicles.

Read the entire article Subaru aims for 7th straight year of gains in 2015
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