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Subaru of America is celebrating 50 years with events, special models and charity

The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North America.

Subaru of America has planned quite a number of events and programs as part of its golden anniversary celebrations. For now, the company has provided little details about these celebratory events and programs – all of which will be announced at the right time. In addition, Subaru of America will release a series of special edition vehicles in early 2018.

A special donation of “50 cars for 50 years” will also be made, the proceeds of which will benefit a national charity. All of these celebratory events, programs and special releases will culminate on the company’s actual anniversary on February 15, 2018 – exactly 50 years since Subaru was founded in February 15, 1968.

Read the entire article Subaru of America is celebrating 50 years with events, special models and charity

2018 Subaru Crosstrek revealed through a teaser photo

Subaru is yet to unveil the next generation XV in Geneva, but we can almost tell how it will look like. Apparently, a teaser of Subaru’s upcoming 2018 Crosstrek model has already surfaced both online and on social media platforms. At first impression, the production version of the new crossover is virtually the same as the XV concept that the Japanese brand had put on display at last year’s Geneva Motor Show. And by the way, the 2017 Geneva Motor Show will be on March 7. In the meantime, let’s analyze the teaser photo since it is all that we’ve got so far.

Although the image is somewhat hiding under its own shadow, the sporty and rugged appeal of the concept XV is apparent. Besides, you don’t have to be an expert here just to compare the previous concept with the final product. You can see its entire shape right on the spot including its wide and low body stance, two tone alloy wheels as well as the new integrated door handles and the mirrors on both sides.

But since the Japanese auto maker hasn’t said a word about the specs, we can only assume for now. As far as we know, the Crosstrek will be sharing the same platform as with the new Subaru Impreza. In this case, we’ll be expecting it to come with an updated version of the current model’s 2.0 litre engine along with AWD, improved fuel consumption and more spacious interior. If there is more, the compact crossover will also have the brand’s latest version of Starlink Infotainment system and EyeSight safety assistance technology on board. Also, it is supposed to be capable of running the latest Android Auto and Apple Car Play integration for your smart device.

Read the entire article 2018 Subaru Crosstrek revealed through a teaser photo

Automotive brands unite to develop standard smart device integration by 2018

Ford and Toyota have come together in the hopes of standardizing their vehicles’ smartphone integration system. The open-source platform is said to compete with Google Android Auto and Apple CarPlay which will be made under SDL agreement (or SmartDeviceLink Consortium to be exact). Mazda, Subaru, Suzuki and PSA Group have also joined the partnership.

Through this agreement, the automakers wish to create software that will enable them to connect the owner’s smart device to their own infotainment systems. In the meantime, they will be using Ford’s APPLINK software to develop the standardized platform so they can also take advantage of the apps currently in there such as AccuWeather, iHeartRadio, Spotify and Pandora.

APPLINK comes with many other apps and will probably include more ---just like the popular Waze app for navigation. The members strongly believe that this is their answer to Google and Apple integration. All these years, these two tech giants have dominated the scene when it comes to running your infotainment system. Ford’s software on the other hand is currently installed in more than five million vehicles.

Read the entire article Automotive brands unite to develop standard smart device integration by 2018

Subaru Crosstrek Concept makes North American debut at 2017 Montreal Auto Show

Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017 Montreal Auto Show, but as the Subaru Crosstrek Concept.

Except for the moniker, there are no changes or modifications made on the Subaru Crosstrek Concept as displayed at the 2017 Montreal Auto Show. This means that the XV Concept in Switzerland and the Crosstrek Concept in Canada are one and the same.

Just like the current Subaru Crosstrek XV, the concept will be based on the Impreza. However, the main difference between the current Crosstrek and the final production version of the Crosstrek/XV Concept would be in their underpinnings. The resulting SUV from the Crosstrek Concept will be underpinned by the Subaru Global Platform that will underpin the next generation of the Subaru Impreza due to arrive for the 2018 model year.

Read the entire article Subaru Crosstrek Concept makes North American debut at 2017 Montreal Auto Show

Subaru just commenced sales of the fifth-generation Subaru Impreza months ago starting with the 2017 model. It was very impressive with its new appearance, but we won’t be able to see its new looks on the Impreza WRX or WRX STI soon, especially if the current generation of these performance models was just introduced in 2015. At the earliest, the next generation high-performance Impreza model would be available by the end of the decade.

But while the upcoming 2018 Subaru Impreza WRX and the Impreza WRX STI won’t sport completely new looks, the changes made were what many customers, fans and enthusiasts were waiting for – a more dynamic performance and a more aggressive appearance to match.

Just like on the WRX, the 2018 Subaru WRX STI boasts of a revised suspension tuning. Not only that, Subaru tweaked the DCCD AWD system by employing electronic control, thereby resulting to a quicker and smoother response. It also gave the 2018 Subaru WRX STI a set of newly designed 19-inch alloy wheels – with the Y-shaped spoke design – wrapped in 245/35R19 tires. Behind the wheels is the upgraded Brembo Performance Brake System with yellow-painted brake calipers.

Read the entire article Subaru upgrades looks, performance of 2018 WRX and WRX STI models

Subaru Impreza is a car that has been remarkable and stunning with both its looks and performance. This was recently confirmed when the 2017 Subaru Impreza hogged the limelight by winning the prestigious Car of the Year Japan for the year 2016-2017.

This was the decision of a large panel of personalities in the Japanese motoring world, consisting of journalists, industry experts and racing drivers. Nominees for the 2016–2017 Car of the Year Japan Awards include all passenger cars that were officially announced or launched in Japan between November 1, 2015, and October 31, 2016. These passenger cars should have minimum projected sales of 500 units. The Awards also include the Import Car of the Year accolade, with further prizes handed out in the Innovation, Emotional, and Small Mobility categories. Subaru was last awarded with the Car of the Year Japan honor in 2003, courtesy of its Subaru Legacy sedan.

The 2017 Subaru Impreza is underpinned by the brand’s new Global Platform architecture that allows the car to have high levels of agility, driving pleasure, ride comfort and crash protection. Like its predecessors, the 2017 Impreza comes with the Symmetrical All-Wheel Drive that aids with the vehicle’s traction and driving agility. Moreover, the 2017 Subaru Impreza marks the debut of Subaru’s new design language that provides the car with a more sculptural body. The model is also provided with hawk-eye headlights and Subaru’s signature hexagonal grille. Its athletic stance is highlighted by flowing lines and the car’s outstanding wheel arches.

Read the entire article Subaru Impreza is named 2016-2017 Car of the Year Japan

It is undeniable that sports utility vehicles are now a thing these past few years until. We could see carmaker from around the world starting to offer SUVs of their own, hoping to get a good chunk of the growing market for these vehicles. Subaru already has the Outback and Forester on its lineup. However, the arrival of larger SUVs on the market has customers – those looking for a more spacious ride – has been clamoring for a larger SUV model from Subaru.

It seems Fuji Heavy Industries Ltd. (FHI), manufacturer of Subaru vehicles, has heard this clamor. In fact, it is now unveiling Subaru VIZIV-7 SUV Concept at the 2016 Los Angeles Auto Show. This concept provides a glimpse into what Subaru’s future mid-size SUV could look like and how large could it get. This should cater to customers who feel that the Outback and Forester are providing not enough space for their needs and wants.

According to Subaru, three-row VIZIV-7 SUV Concept demonstrates the size direction of the new three-row midsize Subaru SUVs that would arrive in North America in early 2018. Takeshi Tachimori, corporate executive vice president for Fuji Heavy Industries, quipped that the next three-row SUV from Subaru will be the brand’s biggest Subaru vehicle ever.

Read the entire article Subaru takes the wraps off VIZIV-7 SUV Concept at 2016 LA Auto Show

Held every year in Las Vegas in Nevada, the Specialty Equipment Market Association Show (SEMA Show) is one where customers and enthusiasts alike are bound to see some of the most wonderful creations in the automotive industry. Indeed, there have been a lot of exciting new models. However when it comes to odd offerings, this year is no different.

ACE Alloy Wheels has included in its display an engraved version of the Subaru WRX STI. This customized sterling silver STI was the work of Japanese tuning company Corazon, which created the body kit that included a deep chin spoiler and large fender flares. The kit also allows for changes on the rear diffuser, side skirts, and front bumper. After that, the swan-neck wing is added together with the titanium exhaust system. While this may appear to be unusual on a sedan, it appears such practices are common, if not popular, where Corazon hails from.

For this customized STI though, it was not all about Corazon as the Japanese company collaborated with ACE Flowform, which was responsible for putting in a drift car spoke design and the blue alloy that had an overlip design.

Read the entire article Engraved Subaru WRX STI on display at 2016 SEMA

The 2016 Subaru Forester has received well-meaning upgrades that would surely be appreciated by drivers and passengers alike. These upgrades cover safety, refinement, comfort and convenience – while prices remain the same for all trim levels. Prices range from £25,495 (on-the-road) for the 2.0i XE model to £26,995 for 2.0D XC models.

At first glance, the 2016 Subaru Forester conveys a refreshed exterior appearance. Its front end features the characteristic hexagonal grille updated with a new 'wing' motif grille mesh. The front end also features a reshaped front bumper with the new L-shaped chrome trim, thereby providing extra visual volume to the lower front end of the Forester and highlighting the vehicle’s relatively low center of gravity, stability and wide stance.

Moreover, the front end of the 2016 Subaru Forester is gifted with wraparound headlamps that still features Subaru's signature 'hawk-eye' shape. These headlamps now come with a sharper appearance, thanks to a new black base paint finish for a sharper appearance. LED combination lamps, meanwhile, are featured at the rear of the 2016 Subaru Forester. Subaru moved to have the 2016 Forester feature a functional interior with new materials and technologies, thereby giving the cabin a higher-quality appearance and feel while endowing it with modernity.

Read the entire article Subaru Forester receives upgrades at same price for model year 2016

In 2014, Subaru announced its management vision, Prominence 2020. In line with this, the brand is launching the Subaru Global Platform as part of the six initiatives to fulfill its vision of enhancing the brand further.

Featuring horizontally-opposed engines, EyeSight technology, and Symmetrical All-Wheel-Drive (AWD) system, the new Subaru Global Platform will be all about the standard foundation of Subaru's next-generation models.

FHI President Yasuyuki Yoshinaga stated that the Subaru Global Platform brings Subaru's automotive system to a whole new level. It also marks a new milestone in the evolution of Subaru's offering value, "Enjoyment and Peace of Mind.” Moreover, the Subaru Global Platform is a culmination of the "know-how" that Subaru has developed through the years.

Read the entire article Subaru launches Global Platform as part of plan to meet

Subaru of America, Inc., launched the newest 2017 Impreza 5-Door during the 2016 New York International Auto Show. This comes at a period when the company has been experiencing success especially with sales growth covering eight consecutive years.

The introduction of the 2017 Impreza comes just a day after the company had unveiled the Impreza Sedan at the same show. By launching the 2017 Impreza, the company is also debuting its Subaru Global Platform architecture.

This platform ensures that the 2017 Impreza is able to provide the needed high level of agility, ride comfort, driving pleasure, and crash protection. With this, it also hopes to strengthen the various future models from Subaru, and that includes hybrids. Like the prior models, the 2017 Impreza comes with the Symmetrical All-Wheel Drive. This helps with the vehicle’s traction and driving agility and offers the 2017 Impreza an advantage compared to other front-wheel drive vehicles.

Read the entire article 2017 Subaru Impreza arrives at 2016 New York Auto Show

Finally, a new Subaru concept car was unveiled at the 86th Geneva International Motor Show in Switzerland. According to Fuji Heavy Industries Ltd. (FHI) who owns and manufactures the known Japanese brand, the new Subaru XV Concept previews a new model in company's lineup.

Subaru revealed during the 2016 Geneva International Motor Show its Subaru XV Concept. With this concept, the brand hopes to gives consumers a glimpse of where the next generation of Subaru vehicle is headed especially with the compact crossover.

This XV Concept best symbolizes the next-generation of the brand’s ‘DYNAMIC X SOLID’ design philosophy. It can be seen with the raised ground clearance and solid appearance that point to the All-Wheel Drive capability and go-anywhere capability of the Subaru.

Read the entire article Subaru displays XV Concept at 2016 Geneva Auto Show

Subaru introduced the Impreza Sedan Concept at the 2015 Los Angeles Auto Show. What makes this all-new Impreza so remarkable is that it is the first of the brand’s next-gen vehicles to be built on a new modular platform. Compared to the previous generation Impreza, the new model is not as angular and is quite sportier.

It also boasts of a more rugged and powerful stance as it uses the brand’s new Dynamic x Solid design language. However, this novel design isn’t limited to the Impreza and will be seen in Subaru’s upcoming vehicles. Upon closer inspection, it becomes apparent that the car’s front, rear, and sides have been seamlessly united to form a solid and muscular body, a trademark design of Subaru.

Aerodynamics is improved by an integrated rear spoiler as well as a functional front valance. The brand, of course, has always made it a point to combine styling and purpose. For instance, its lines have been positioned well to offer character as well as boost the vehicle’s dynamics.

Read the entire article Subaru Impreza Sedan Concept seen at 2015 LA Auto Show

On December 1, 2015, expect a limited-edition model derived on the Subaru WRX STI to be known as “S207.” This model is being made by Subaru Tecnica International (STI), which is the motorsports division of Fuji Heavy Industries.

S207 will be fitted with exclusive engine and suspension tuning. It will also have its own exterior and interior design. This model derived from the WRX STI is created to stand on top of the STI car lineup.

It is made to become the most enjoyable vehicle in world that provides a very gratifying riding experience while improving driving skills. It is powered by a specially tuned engine that provides up to 328 PS of output.

Read the entire article STI reveals limited edition Subaru WRX STI S207

A new Subaru concept car has made its first appearance at this year’s Tokyo Motor Show, which is the 44th event in the long-running vehicle show hosted at the Japanese capital. Fuji Heavy Industries Ltd. (FHI) unveiled the new Impreza 5-Door Concept compact car.

The concept is an embodiment of FHI’s Mid-Term Management Vision that was announced last year. Dubbed as “Prominence 2020,” the vision will put forth next-generation strategic vehicles, the first of which is the recently revealed Impreza 5-Door concept.

Because of this, the compact vehicle carries excellent aesthetics employing Subaru’s Dynamic & Solid design and a premium feel despite being marketed as an entry model. This premium-like design and feel is expected not only in the Impreza but in future models as well.

Read the entire article Fuji Heavy Industries reveals new 5-door Subaru Impreza Concept at 44th Tokyo Motor Show

Fuji Heavy Industries Ltd. (FHI) is planning to unveil two new Subaru concept cars at the 2015 Tokyo Motor Show that will be opened to the public from October 30 to November 8.

Likewise, Fuji Heavy is planning to display four new production models, which will only be revealed on October 28. Another four models will be on display – making the company’s booth a 10-vehicle exhibit with the theme of “New Subaru Story.”

The concept behind this theme lies with Subaru’s objective to provide vehicles that can bring “enjoyment and peace of mind,” thus broadening what customers can do with their autos and becoming the platform for a new story.

Read the entire article Subaru will show VIZIV Future Concept SUV at 2015 Tokyo Motor Show

Subaru of America, Inc. will be selling the MY2016 Subaru BRZ with a starting price of $25,395. The BRZ is an epitome of basic sports car design with a focus on low vehicle weight, an ultra-low center of gravity and precision steering. The new BRZ is available in either Premium or Limited trim, both bringing out superior performances from an already outstanding vehicle.

Performance features for the BRZ include sport-tuned suspension with front strut brace and TORSEN limited-slip differential. For the 2016 model year, the BRZ features Subaru Starlink 6.2-inch Multimedia System with a 6.2-inch single-touch gesture display. It also has AM/FM stereo with HD Radio, SiriusXM Satellite Radio, Radio Data Broadcast System and single-disc CD player.

It also comes with Bluetooth hands-free phone connectivity and audio streaming, iPod control, iTunes Tagging, a USB port and an auxiliary input jack. Other technological features include smartphone integration system like Aha and Pandora, as well as STARLINK cloud app iHeartRadio, Stitcher, Calendar, Music Player, News and Weather.

Read the entire article 2016 Subaru BRZ has a starting price of $25,395

Because Subaru is a “small company,” it will have to raise its “brand value” in order to keep up with the high costs of producing cleaner cars, according to Fuji Heavy President Yasuyuki Yoshinaga in the June 5 interview by Japan's Nihon Keizai business newspaper. Subaru’s sales in the U.S. is on a fast pace. Its global boss says that it hopes to take advantage of this popularity to offset the cost of green technologies.

Yoshinaga didn’t actually call for higher sticker prices. Rather, he said that he wants to increase its “brand value” as the profit margin goes down because of related costs that have risen higher than anticipated. He explained that the brand isn’t like bigger automakers and it doesn’t benefit as much from the economy of scale so it will have to make up for the additional costs.

He said that development costs have been driven higher by research into hybrid drivetrains – a preferred way to cope with increasingly tougher emission standards. He revealed that the company is working to be compliant with the zero-emission standards that California will impose in 2018. It aims that by then, it will have already launched a plug-in hybrid for North America.

Read the entire article Subaru to cope with high costs of green cars by raising brand value

Fuji Heavy Industries may reach its sales target in North America five years before schedule as it posted a 21% increase in operating profit during the latest quarter as it benefits from favourable exchange rates and record-breaking earnings. Fuji Heavy, which makes Subaru vehicles, has plans to boost local production capacity in the market.

While announcing financial results for the fiscal year, Fuji Heavy President Yasuyuki Yoshinaga said that its global operating income jumped to 112.9 billion yen ($943.7 million) during the fiscal fourth quarter ended March 31. Earnings were boosted by a windfall gain of 41.6 billion yen ($347.7 million) from the depreciating yen.

It’s likely that operating profit would have dropped without the tailwind since just the foreign exchange gain was more than twice the amount of the climb in quarterly operating profit. Japanese exports are helped by the decline of the yen against the dollar. As a result, the yen-dominated value of dollars that are earned outside of the country rises.

Read the entire article Fuji Heavy’s profit up 21%, may hit target 5 years ahead of schedule

Subaru’s performance division is expanding into the U.S. and to announce this plan, it has introduced the STI Performance Concept at the New York International Auto Show. Subaru of America, Inc. revealed that the STI Performance Concept signals the expansion of Subaru Tecnica International (STI) into aftermarket parts, STI-tuned cars and motorsports – its three core business areas.

In fact, STI-engineered parts have already started to replace Subaru Performance Tuning (SPT) aftermarket parts in the U.S. market. This move is also evident with the heightened presence of STI in Subaru of America’s Global RallyCross team.

We’re expecting that more models that were tuned by STI will be offered in the U.S. Modifications to these cars will be more extensive, including upgrades to its suspension, performance, braking, chassis and aerodynamics.

Read the entire article Subaru presents the BRZ STI Performance Concept
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