Aston Martin could have one-fourth of its worldwide sales from Asia within two years
By Andrew, 01 Dec, 2011. 0 Comments
Aston Martin V8 Vantage S
With the robust demand in China, British manufacturer of luxury vehicles -- Aston Martin -- could have one-fourth of its worldwide sales from Asia within two years, almost double the current share, the company's director for the region, Matthew Bennett, revealed. Three years ago, the company officially entered the Chinese market, which has already become the largest and fastest emerging market in Asia.
In 2010, the company delivered 110 units in the country. The year-to-date tally is double and could achieve 500 units in 2012, according to Bennett, adding that they will see China and the Asia Pacific as a whole to be "really on a par with the other big three markets" in 18 months. Currently, Asia comprises 12 percent to 15 percent of the company's worldwide sales, Bennett disclosed.
Top global brands such as BMW AG's Rolls-Royce and Daimler AG's Mercedes-Benz have racked up remarkable sales in the country where growing ranks of rich consumers are boosting sales of luxury items like Rolex watches and Gucci handbags. To broaden its customer base in China, Aston Martin is introducing the V12 Zagato at around 9 million yuan or 1.06 million euros, including import tariffs of greater than 100 percent. The V12 Zagato premiered at the auto show in Frankfurt. Many of the company's famous models like the V8 Vantage Roadster and Rapide are already available in the country. In September, Aston Martin CEO Ulrich Bez informed Reuters that he wanted a diversified geographical reach including China, the UK, the rest of Europe, as well as in North America. [source: Autonews]
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