Aston Martin Cygnet sales hit by supply issues
By Andrew, 21 Sep, 2011. 0 Comments
2011 Aston Martin Cygnet
The Aston Martin Cygnet isn’t selling as well as chairman Ulrich Bez had expected but he believes that it’s only due to a shortage in supply. This model, which is based on the Toyota IQ city car, started selling in early 2011. Bez thinks that the waiting period from the time that the order is placed and its scheduled delivery turns people off. Bez said that Aston Martin just doesn’t have enough stock so it can’t fill all the orders right away.
Bez also pointed out that the automaker doesn’t have millions of pounds to use on advertising, according to Autocar. But he is optimistic that the opening of a Cygnet store in Park Lane, London, will have “a dramatic effect” on its visibility. He responded to criticism that the Cygnet put a dent on the brand since it doesn’t perform like a sports car, saying that it is a luxury car that’s great for driving around the town.
He said that there’s no sense driving a Vantage when the Cygnet can be used instead. Bez announced that the electric Toyota iQ, which is slated to start selling late next year, will be transformed into a Cygnet and will be Aston Martin’s first electric car.
Gallery: 2011 Aston Martin Cygnet
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