Aston Martin Lagonda Concept confirmed for Geneva
By Andrew C., 30 Aug, 2010. 0 Comments
It was last year, September to be exact, when Aston Martin boss Ulrich Bez acknowledged that the Lagonda brand will be returning, and just lately it was revealed that it will be showcased next month at the Geneva Motor Show.
The Lagonda will extend Aston Martin beyond its own range of sports cars to other territories. What these territories Aston Martin will explore is still a mystery at this time, however, a hint may be found in the company's plan of making cars that are both forward-looking and high-end. The timing is deliberate since the Geneva event coincides with the anniversary of the Lagonda brand and the new concept that will be revealed will link the past and the future. The Lagonda brand will take from past designs but will be oriented to the future also. The company is confident that with Lagonda's exclusive, elegant and adaptable products along with top quality and practicality and suitability to existing and emerging markets and its appeal to a broader market, it can have a strong presence in more than 100 countries around the globe.
Latest Auto Shows
