Aston Martin opens its own store in Nurburgring
By Andrew C., 30 Aug, 2010. 0 Comments
Aston Martin LMP1
Long live the marketing in such periods when the love for a brand is more important than conventional advertising. As most of the branding consultants consider, the power of the brand brings, in most of the cases, more than 50% of the real market value of a company.In this direction, Aston Martin decided to strengthen the relation between that brand and its fans and opened the doors of its first merchandising outlet, located in Nurburgring.
So, from now on, all Aston Martin admirers can find and buy their favourite car brand in different form or shape. The offer of the outlet is quite diverse, from fashion items for men, women or children to accessories, luxury gifts, the Aston Martin 007 range or even the team wear or different items from the Aston Martin Racing collection.
This first official outlet comes as a completion to the online store of the company, astonmartin.com. "During every visit to the Nurburgring we have experienced tremendous support from fans who have shown a great affection for our brand. We hope that the opening of the Aston Martin store here at the Nurburgring will offer these supporters of our company a chance to get a little closer to the brand's, declared Dr Ulrich Bez, Aston Martin Chief Executive.
Gallery: Aston Martin LMP1
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