Aston Martin voted UK’s coolest brand
By Andrew, 29 Sep, 2011. 0 Comments
2012 Aston Martin DB9
The CoolBrands Council named Aston Martin as the coolest British brand for five times in the past six years. Stephen Cheliotis, Chief Executive of The Centre for Brand Analysis and Chairman of the CoolBrands Council, said that Aston Martin is “smooth, sexy and sophisticated” and is the “coolest car on the road.” He added that no one wouldn’t want to own this hand-finished, British-produced car with excellent quality.
Formed in 2001, CoolBrands is a project that evaluates the brands that attract the most attention from the public. For its analysis, it uses the following criteria: style, innovation, authenticity, originality and desirability.
Stephen Cheliotis, Chief Executive, The Centre for Brand Analysis and Chairman of the CoolBrands Council commented: “Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the coolest of the cool.”
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