Audi continues luxury segment dominance on the Chinese market
By Andrew C., 26 Aug, 2010. 0 Comments
Audi Logo
Audi AG sold 140,000 vehicles in the Chinese mainland in the first 11 months of the year, which accounts for a 29% increase year-on-year. In 2008, a total of 118,118 vehicles were sold. The 2009 full-year results appear to reflect Audi's optimistic prognosis about the coming years. Peter Schwarzenbauer, Audi's management board member responsible for sales and marketing, said that the fast growth of the Chinese market is "really unexpected." He said that if its growth continues like this, its sales will likely reach 250,000 units in 2012 or 2013. He went on to state that this is a "year of success." Schwarzenbauer also pointed to the brand's sales performance in Europe as well. Despite the global economic downturn, Audi sold 40,000 units more than BMW from January to November this year, giving it the top position in its market segment in Europe. In the US, Audi sales fell 7% while the market suffered a 25% drop.
Latest Auto Shows
