Audi designer Stefan Sielaff moves to Volkswagen to head its design center
By Andrew, 22 Dec, 2011. 0 Comments
2012 Audi A6
Starting on Feb. 1, Volkswagen AG’s design center in Potsdam, Germany, will be overseen by 49-year-old Stefan Sielaff, who is the current head of Audi design. Sielaff is the replacement for Thomas Ingenlath, who is leaving the company. In addition, Sielaff will head VW's group interior design. He will be directly reporting to Walter de Silva, VW’s group design chief.
Sielaff's responsibilities at Audi will be assumed by Wolfgang Egger, Audi's head of group design. In 1990, Sielaff joined VW group as one of Audi’s interior designers. He was tasked to head VW's design studio in Munich in 1997. In 2003, he transferred from VW to DaimlerChrysler, where served as the interior design director. In 2006, he went back to 2006 to be Audi’s design cheap.
He had played a major role in creating Audi's distinctive look (like the use of LED lights for example) and in shaping the identity of the brand. Several show cars were inspired by this vision, including the Audi e-tron Spyder and the A2 e-tron. The company said that he also influenced the development of the Audi A6 and A8.
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