Audi E-Tron Concept to be virtually tested in Vertical Run driving game

Audi E-Tron Concept to be virtually tested in Vertical Run driving game

Audi E-Tron Concept

For those who liked the new Audi E-Tron Concept which was unveiled last week at the Frankfurt Motor Show we have great news: the fans will be able to drive the new car through PlayStation Home in the Vertical Run driving game, starting in late 2009. “Most young people gain their first driving experience from video games,” explains Kai Mensing, who is responsible for video games and virtual worlds in Online Marketing at Audi. “With the Audi Space, we can bring this target group into contact with our brand in a highly emotion-packed and interactive environment, and demonstrate our ‘Vorsprung durch Technik’ with the virtual E-Tron race.” Full details of the E-Tron Concept in this article!


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