Audi marks the launch of the new TT RS with special music track
By Andrew C., 26 Aug, 2010. 0 Comments
2011 Audi TT RS
As part of the campaign for the new Audi TT RS, a new soundtrack has been commissioned to celebrate the distinctly different sound of its evocative new five-cylinder engine. The soundtrack was created entirely from sounds recorded on the move in the new sports car. The track features many high notes of its engine, reminiscent of the World Rally Championship quattros of the 80s. Bartle Bogle Hegarty, Audi UK's advertising partner since 1982, conceived the track entitled 'Die Funf Zylinder' or 'The Five Cylinder'.
We have musician Neil Barnes, from Leftfield, and Nic Rapaccioli, a DJ also involved with the band, to thank for the composition. They captured sounds that are similar to the effects and instruments from electronic music by recording the car performing a multitude of maneuvers and running at different speeds.
The TT RS campaign also features a press advert, art directed to look like an album cover. The execution, currently running in motoring magazines, directs readers to the Audi UK web site and to a mobile site to download the track. Peter Duffy, Head of Marketing at Audi UK, said that Audi is all about innovation and that the opportunity to create content that is Vorsprung durch Technik in itself is something we're very excited about.
Gallery: 2011 Audi TT RS
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