1 millionth Land Rover Discovery goes on a trip from Birmingham to Beijing

Article by Christian Andrei, on March 5, 2012

Land Rover is celebrating the milestone of the one millionth Discovery built at its Solihull plant. To make this moment more memorable, this model will set off on a special fundraising mission that takes it from Birmingham to Beijing in this 8000-mile trip. This expedition takes 50 days to accomplish and is expected to span 13 countries.

It aims to raise funds of up to £1million to be used by the International Federation of the Red Cross and Red Crescent Societies. This April, the landmark Discovery will be shown in China ahead of the Beijing motor show in April. This considered a major move for Land Rover when considering the quick rise in popularity in the country.

All the terrains will be tested. It actually follows the direction that will be taken by 1955 ' First Overland Expedition', where a group of Land Rover engineers drove a Defender from Birmingham to Beijing. Land Rover has termed the 2012 unit as the ‘Journey of Discovery’. To start the journey, Land Rover brought along popular objects like the Bear Grylls, Sir Ranulph Fiennes and Ray Mears.

The arrival of the one millionth Discovery comes 23 years after the first model was built. It continues to reap success. In fact, Land Rover sold 45,000 units in 170 worldwide markets in one category.

Land Rover is in the process of getting an extra 1000 new staff members at Solihull. Land Rover is in the process of recruiting an extra 1000 new staff at Solihull over the next six months, boosting its workforce to 6000. Alan Volkaerts, operations director at Solihull Operations, said that ‘many’ people were involved in the production of th e Discovery.

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