BMW marks production and delivery of 10 millionth 3-Series sedan

Article by Andrew Christian, on September 24, 2015

BMW has reached a new milestone in its already wildly successful vehicle production history. Around forty years since BMW unveiled the 3 Series at the IAA Cars Show, the German carmaker marked the roll-off of the 10th million unit of the 3 Series Sedan from the assembly line at its Munich plant.

The model -- a BMW 320d in Imperial Blue -- was received by its owner at BMW Welt. Vehicle handover has been one of the main functions of BMW Welt, which since 2007 has been the ideal place where customers could fully enjoy the last stage of the new vehicle purchasing process.

Thus, it is only appropriate that it was in BMW Welt that the automaker marked this very significant milestone in its history. Receiving the 10-millionth BMW 3 Series Sedan was Xaver Bittl of Eichstätt on the Premier stage at BMW Welt.

Since it was a momentous occasion, a large number of factory workers who helped make Bittl’s BMW 320d was at BMW Welt to greet him and his family and let them know that his vehicle was the 10 millionth 3 Series produced.

Bittl owns a driving school in Eichstätt and has been a BMW customer for several years. Bittl was met and congratulated by Hermann Bohrer, Head of the BMW Group plant in Munich, and Helmut Käs, Head of BMW Welt Munich.

Kas remarked that the handover of the 10 millionth BMW 3 Series Sedan was a special occasion for the carmaker, adding that BMW Welt is delighted to being able to provide the perfect setting for the event. BMW Welt has been designed to make the first meeting between the new vehicle and its owner an unforgettable experience.

The handover process culminates when the new owner drives the new car off the Premier ramp and out onto the streets of Munich. Customers who receive their vehicles at BMW Welt are provided with a personalized schedule and with the personal care of a staff member.

Between 80 and 120 customers everyday receive their new BMW vehicles at BMW Welt’s Premiere stage located just above the display area.

Since its opening in 2007, BMW has handed over vehicles to nearly 150,000 customers on the Premiere stage. BMW has been producing the BMW 3 Series since 1975 and now has sold around 14 million vehicles in over 130 countries, making this range its most successful one ever.

Press Release

Delivery of the ten millionth BMW 3 Series Sedan at BMW Welt in Munich

The ten millionth BMW 3 Series Sedan is going to a driving school in Eichstätt. The BMW 320d in Imperial Blue rolled off the assembly line in September at the BMW Group's Munich plant, marking a milestone in the success story of the BMW 3 Series.

The new owner was delighted to take possession of the vehicle at BMW Welt. Landmark vehicle goes to Eichstätt Since 2007, handover at BMW Welt has been the perfect customer experience at the end of the new vehicle purchasing process.

It was therefore appropriate that the ten millionth BMW 3 Series Sedan was handed over to its new owner, Xaver Bittl from Eichstätt, on the Premier stage at BMW Welt. There was an extra surprise, however, as factory workers who helped make the vehicle were also there to greet the customer and his family, holding up huge numbers to let the unsuspecting new owner know that his BMW 320d was the ten millionth of its type.

For Xaver Bittl, who owns a driving school in Eichstätt and has been a BMW customer for many years, the reception at BMW Welt was an unforgettable experience. Accompanied by a camera team, Hermann Bohrer, Head of the BMW Group plant in Munich, and Helmut Käs, Head of BMW Welt Munich, congratulated the lucky customer.

"The handover process is a unique experience for our customers. That was very evident today. The handover of the ten millionth BMW 3 Series Sedan is a special occasion for the company. We are delighted to have been able to provide the ideal setting for such an exclusive event“, said Helmut Käs.

BMW 3 Series – a huge success With around 14 million vehicles sold in more than 130 countries, the BMW 3 Series is BMW Group's most successful range. The success story began in 1975 when the BMW 3 Series was premiered at the IAA Cars Show as the start of the line of sporty mid-range vehicles.

Since then this international bestseller has established itself as a pacesetter for the automobile industry in terms of sportiness, efficiency, comfort, connectivity and design. The Munich site has a special importance here, not only as far as production is concerned (each of the six generations has been manufactured at the BMW Group plant in Munich), but also with regard to vehicle handover.

Handover at BMW Welt Vehicle handover is one of the central functions of BMW Welt. The architecture of BMW Welt was designed to make the initial contact with the new vehicle an unforgettable experience.

The culmination of the handover process is the moment when the customer drives the new car off the Premier ramp and out onto the streets of Munich. The individually tailored schedule, including the personal attention of a member of staff, and the perfectly staged handover of the new vehicle regularly attract customers from all around the world, who come here to fulfill their personal dreams.

Every day, between 80 and 120 handovers, and sometimes as many as 160, take place on the Premiere stage above the display area. Since BMW Welt was opened in 2007, almost 150,000 customers have collected their new BMW on the Premiere stage.

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