BMW has reached a new milestone in its already wildly successful vehicle production history. Around forty years since BMW unveiled the 3 Series at the IAA Cars Show, the German carmaker marked the roll-off of the 10th million unit of the 3 Series Sedan from the assembly line at its Munich plant.
The model -- a BMW 320d in Imperial Blue -- was received by its owner at BMW Welt. Vehicle handover has been one of the main functions of BMW Welt, which since 2007 has been the ideal place where customers could fully enjoy the last stage of the new vehicle purchasing process.
Thus, it is only appropriate that it was in BMW Welt that the automaker marked this very significant milestone in its history. Receiving the 10-millionth BMW 3 Series Sedan was Xaver Bittl of Eichstätt on the Premier stage at BMW Welt.
Since it was a momentous occasion, a large number of factory workers who helped make Bittl’s BMW 320d was at BMW Welt to greet him and his family and let them know that his vehicle was the 10 millionth 3 Series produced.
Bittl owns a driving school in Eichstätt and has been a BMW customer for several years. Bittl was met and congratulated by Hermann Bohrer, Head of the BMW Group plant in Munich, and Helmut Käs, Head of BMW Welt Munich.
Kas remarked that the handover of the 10 millionth BMW 3 Series Sedan was a special occasion for the carmaker, adding that BMW Welt is delighted to being able to provide the perfect setting for the event. BMW Welt has been designed to make the first meeting between the new vehicle and its owner an unforgettable experience.
The handover process culminates when the new owner drives the new car off the Premier ramp and out onto the streets of Munich. Customers who receive their vehicles at BMW Welt are provided with a personalized schedule and with the personal care of a staff member.
Between 80 and 120 customers everyday receive their new BMW vehicles at BMW Welt’s Premiere stage located just above the display area.
Since its opening in 2007, BMW has handed over vehicles to nearly 150,000 customers on the Premiere stage. BMW has been producing the BMW 3 Series since 1975 and now has sold around 14 million vehicles in over 130 countries, making this range its most successful one ever.