The Audi A1 has only been in production in Brussels for almost one year but already, it has celebrated the milestone of having its 100,000th car roll off the assembly line. To commemorate the achievement, no less than King Albert II of Belgium graced the event in the Forest district of Brussels in the plant that Audi got and restructured four years ago.
The King was accompanied by Rupert Stadler, Chairman of the Board of Management of AUDI AG, and Gerhard Schneider, General Director for Technology and Logistics and management spokesman of Audi Brussels.
The visitor’s route through the A1 production facility was officially opened by Benoît Cerexhe, Minister of the Government of the Brussels-Capital Region, who is tasked to handle the Economy, Employment, Scientific Research and Foreign Trade.
Since the plant was acquired in 2007, Audi has invested about €300 million to retool the plant. According to Frank Dreves, Member of the Board of Management for Production of AUDI AG and Chairman of the Board of Administration of AUDI BRUSSELS S.A./N.V., its big investments in the plant include an ultra-modern body shop, an ergonomic and efficient assembly plant, and the continuing education of its employees.
Audi AG is celebrating the roll-off of the 100,000th Audi A1 at its production line in Brussels, Belgium, barely a year after commencing assembly. This momentous event was graced by King Albert II of Belgium, who was guided by Rupert Stadler, Chairman of the Board of Management of AUDI AG, and Gerhard Schneider, General Director for Technology and Logistics and management spokesman of Audi Brussels. Stadler quipped that it was an honor to have King Albert II of Belgium become interested in Audi and to visit the site in the Forest district of Brussels, which the German premium carmaker Audi acquired and restructured around four years ago in 2007.
Stadler added that the Forest site has been part of the Audi family and its success story. He quipped that Audi Brussels is a major contributor to the dynamic growth of the Audi brand. Since then, Audi has injected nearly €300 million to transform the traditional site into a state-of-the-art facility. Frank Dreves, member of the Board of Management for Production of Audi AG as well as Chairman of the Board of Administration of Audi Brussels S.A./N.V., said that the facility is oriented on ergonomics and efficiency, and includes an ultra-modern body shop. The restructuring of the site focused on ergonomic workplaces and optimal working conditions. In fact, the facility includes a new company restaurant and a new health care facility that provides the so-called Audi Checkup, a special preventive care program that employees could avail of.
Gerhard Schneider, General Director for Technology and Logistics and management spokesman of Audi Brussels, remarked that a carmaker could only produce high-quality products if it has a motivated and satisfied team, which is why Audi takes the well-being of its employees to heart. By the end of January this year, Audi Brussels promoted around 200 temporary workers as permanent employees, bringing the plant’s total workforce to 2,400 people.
The king’s official visit also saw Benoit Cerexhe -- Minister of the Government of the Brussels-Capital Region responsible for the Economy, Employment, Scientific Research and Foreign Trade -- leading the official opening of the new visitor’s route through the production facility for the Audi A1. This new route allows visitors to get a behind-the-scenes look at Audi Brussels as well as experience the creation process of the Audi A1. Audi Brussels is offering two-hour tours each work day -- in French, Dutch, English and German.