100,000th Audi A1 has rolled off the assembly line

Article by Christian Andrei, on June 23, 2011

The Audi A1 has only been in production in Brussels for almost one year but already, it has celebrated the milestone of having its 100,000th car roll off the assembly line. To commemorate the achievement, no less than King Albert II of Belgium graced the event in the Forest district of Brussels in the plant that Audi got and restructured four years ago.

The King was accompanied by Rupert Stadler, Chairman of the Board of Management of AUDI AG, and Gerhard Schneider, General Director for Technology and Logistics and management spokesman of Audi Brussels.

The visitor’s route through the A1 production facility was officially opened by Benoît Cerexhe, Minister of the Government of the Brussels-Capital Region, who is tasked to handle the Economy, Employment, Scientific Research and Foreign Trade.

Since the plant was acquired in 2007, Audi has invested about €300 million to retool the plant. According to Frank Dreves, Member of the Board of Management for Production of AUDI AG and Chairman of the Board of Administration of AUDI BRUSSELS S.A./N.V., its big investments in the plant include an ultra-modern body shop, an ergonomic and efficient assembly plant, and the continuing education of its employees.

Audi AG is celebrating the roll-off of the 100,000th Audi A1 at its production line in Brussels, Belgium, barely a year after commencing assembly. This momentous event was graced by King Albert II of Belgium, who was guided by Rupert Stadler, Chairman of the Board of Management of AUDI AG, and Gerhard Schneider, General Director for Technology and Logistics and management spokesman of Audi Brussels. Stadler quipped that it was an honor to have King Albert II of Belgium become interested in Audi and to visit the site in the Forest district of Brussels, which the German premium carmaker Audi acquired and restructured around four years ago in 2007.

Stadler added that the Forest site has been part of the Audi family and its success story. He quipped that Audi Brussels is a major contributor to the dynamic growth of the Audi brand. Since then, Audi has injected nearly €300 million to transform the traditional site into a state-of-the-art facility. Frank Dreves, member of the Board of Management for Production of Audi AG as well as Chairman of the Board of Administration of Audi Brussels S.A./N.V., said that the facility is oriented on ergonomics and efficiency, and includes an ultra-modern body shop. The restructuring of the site focused on ergonomic workplaces and optimal working conditions. In fact, the facility includes a new company restaurant and a new health care facility that provides the so-called Audi Checkup, a special preventive care program that employees could avail of.

Gerhard Schneider, General Director for Technology and Logistics and management spokesman of Audi Brussels, remarked that a carmaker could only produce high-quality products if it has a motivated and satisfied team, which is why Audi takes the well-being of its employees to heart. By the end of January this year, Audi Brussels promoted around 200 temporary workers as permanent employees, bringing the plant’s total workforce to 2,400 people.

The king’s official visit also saw Benoit Cerexhe -- Minister of the Government of the Brussels-Capital Region responsible for the Economy, Employment, Scientific Research and Foreign Trade -- leading the official opening of the new visitor’s route through the production facility for the Audi A1. This new route allows visitors to get a behind-the-scenes look at Audi Brussels as well as experience the creation process of the Audi A1. Audi Brussels is offering two-hour tours each work day -- in French, Dutch, English and German.

Press Release

100,000th Audi A1 rolls off the assembly line

AUDI AG has been producing the Audi A1 in Brussels for nearly one year. The 100,000th car has now rolled off the assembly line. To mark the occasion, King Albert II of Belgium visited the site in the Forest district of Brussels. Rupert Stadler, Chairman of the Board of Management of AUDI AG, and Gerhard Schneider, General Director for Technology and Logistics and management spokesman of Audi Brussels, led the King through the tradition-steeped plant, which Audi acquired and restructured four years ago. In addition, Benoît Cerexhe, Minister of the Government of the Brussels-Capital Region, responsible for the Economy, Employment, Scientific Research and Foreign Trade, officially opened the visitor’s route through the A1 production facility. 

“We are very honored that the King of Belgium has taken such a great interest in Audi and that he has visited our plant,” says Rupert Stadler. “The Forest site has been part of the Audi family – and the Company’s success story – for four years now. With the Audi A1, Audi Brussels is making a major contribution to the dynamic growth of our brand.” 

Audi has invested roughly €300 million to bring the plant up to the state of the art since its acquisition in 2007. “We invested heavily over the last four years, including in an ultra-modern body shop, in an assembly plant oriented on ergonomics and efficiency and in the continuing education of our employees,” says Frank Dreves, Member of the Board of Management for Production of AUDI AG and Chairman of the Board of Administration of AUDI BRUSSELS S.A./N.V. “All of that supports our claim of top product quality and makes Audi fit for the future.”

When restructuring the plant, Audi also devoted particular attention to ergonomic workplaces and optimal working conditions. “We take the well-being of our employees to heart. You can only produce high-quality products if you have a motivated and satisfied team,” says Gerhard Schneider, General Director for Technology and Logistics and management spokesman of Audi Brussels. The comprehensive modernization measures include a new company restaurant and a new health care facility where the employees can go for the Audi Checkup, a special preventive care program available to all staff members. 

At the end of January of this year, Audi Brussels took on roughly 200 temporary workers as permanent employees. The Belgian Audi plant now employs 2,400 workers, all of whom were immortalized by signing the milestone A1. 

Another highlight of the royal visit: Benoît Cerexhe, Minister of the Government of the Brussels-Capital Region, responsible for the Economy, Employment, Scientific Research and Foreign Trade, officially opened the new visitor’s route through the A1 production facility. Interested visitors can now get a behind-the-scenes look at Audi Brussels and experience the creation process of the Audi A1 up close. Two-hour tours are offered each work day in French, Dutch, English and German.

Topics: audi, audi a1, production

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