200,000 U.S. customers looking to buy new vehicles available due to parts shortages

Article by Christian A., on May 17, 2011

A new A.T. Kearney report states that Japanese carmakers -- Toyota Motor Corp., Honda Motor Co., and Nissan Motor Co. -- may lose some of their customers to Hyundai Motor Co. and to the U.S. automakers General Motors Co., Ford Motor Co., and Chrysler Group LLC.

According to the A.T. Kearney report, almost 200,000 U.S. customers that want to buy new vehicles are "up for grabs” due to the parts shortages related to the disaster in Japan.

The report further stated that the major carmakers in Japan may suffer the biggest sales loss. Dan Cheng, head of A.T. Kearney's American automotive practice, said that those who stand to benefit from the defection of consumers are Hyundai and the U.S. automakers.

The global production loss related to the Japan crisis is estimated at 1.66 million units. Of this figure, 341,000 would have been sold in the U.S. in 2011. Cheng said that only 42% will be loyal to their current brands.

A.T. Kearney said more are with other Japanese manufacturers. Cheng said that if output at Japanese plants doesn’t restart until the fourth quarter, the number of new vehicle sales lost will increase to 328,000.

This is equal to 2-1/2 points of market share. Of those, 263,000 would be with Toyota, Honda and Nissan.

Topics: united states

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