Toyota is celebrating their favourite country music band, Brooks & Dunn, for its reputed 20 years of career in the music industry. As the band's official sponsors for over three years, Toyota developed a special project in partnership with Brooks & Dunn, the Midnight Rider Tundra Tailgater. Based on the duo's travelling truck, the new concept came out as a full size pick up, a custom reworked truck, with a higher level of comfort and utility.
The Tailgating Experience shows a grill and chill area when sliding the tailgate, offering quite a large cooking space fitted with countertops, infrared barbeque, beverage tap and ice chest. In order to provide also entertainment during a nice barbeque, the Tundra Tailgater features an electronically tonneau cover reveals a 42-inch flat screen TV with a sound system signed Kicker.
The sound system features a dual subwoofer system and a separate amp, four two-way speakers with tweeters and separate crossovers, and dual two-channel amps with separate equalizers and speaker control units. The coat of the truck is painted in custom black treated with silver metallic flakes.
The Midnight Rider receives custom western-engraved silver door handles, a front grille adorned with a chrome Brooks & Dunn logo steer skull, a chrome-accented steer skull tailgate handle, and a hand-tooled black saddle leather-trim tonneau cover surrounded with custom Brooks & Dunn silver conchos. The car is fitted with 20-inch Mickey Thompson Classic Lock polished aluminium wheels with 35-inch Mickey Thompson Claw off-road tires, a three-inch suspension lift, and Toyota accessorized chrome tube steps.
At the interior the new Tundra shows a black leather trim seats combined with silver touches, a hand-tooled silver cupholder faceplate and custom saddle horn shift knob highlighted with a silver cap. The car gets a Toyota navigation system and rear seats entertainment, with Kicker speakers, asubwoofer, one two-way speaker with separate tweeter crossover in each door and three amps with an equalizer, a perfect system for the music addicts.
Brooks & Dunn are sure very excited in starting their farewell concert tour in their new Tundra Tailgater. Toyota is also anxious in seeing as many reactions as possible from the bands fans, as they can be considered as ultimate consumers who can influence future decisions of the car producer in terms of a new range of interior design lines.