Major changes have been made to the Chrysler 300C range, which will be available in four trim levels: SE, SR, SRT and SRT-8. The SE, SR, SRT levels are mated to a 215bhp 3.0-liter V6 diesel engine with 376lb ft of torque. On the other hand, the SRT-8 is coupled to a 425bhp 6.1-liter V8 petrol with 420lb ft of torque.
The entry-level SE is priced from £23,995, which is £3605 less than the current base model. However, equipment levels differ.
The SE has the following standard features: leather trimmed seats, stability control, anti-lock brakes, front, rear and side-curtain airbags, heated front seats, dual zone climate control, ambient lighting, front fog lamps and front and rear parking sensors. Another kit includes Xenon headlamps, rain-sensing wipers and 18-inch alloys.
Priced from £24,995, the SR trim has auto-dimming rear view mirrors, an upgraded sound system, sat-nav and Bluetooth. The SRT trim, which costs from £27,995, adds body colored mirrors and door handles, chrome detailing, wheel arch extensions, 20-inch alloys, sports seats and carbonfiber interior details.
With the SRT-8 trim that is priced from £41,795 (£1200 more than late 2009 figures, with the lower VAT rate), the consumer would be getting uprated brakes, a powered sunroof, plus tuned steering and suspension.
The SRT-8 is not only the most affordable car in the market but it is also the best Chrysler 300C. Part of this is due to additional features like the power sunroof, the high-performance Brembo calipers, and the suspension and steering that have been tuned for performance.
According to Federico Goretti, Managing Director of Chrysler UK Ltd, the release of the 2010 300C will help the company in getting the needed competitive advantage for an extremely contested segment. The company is also able to get new customers from the D-segment, given that its entry level price is just below £24,000, he adds.
These types of customers want a car that is highly equipped and is able to stand out from the crowd. The 300C has all these benefits and features but with a price that is less than even a mid-range D-segment car, Goretti continues.
Chrysler's 300C has a great look, good equipment and now comes with the combination of performance, power and style, but at a competitive price, relates Goretti.
The Chrysler 300C's cabin design exudes indulgence. Soft touch materials that meet Chrysler’s stringent quality standards cover the instrument and door panels. For example, high-polished walnut and hand-stitched leather finish the steering wheel, with strategically placed stitches so hands only grip smooth surfaces.
A cast skin method is used to treat the instrument panel so it resembles leather, while Nappa leather cover the seats. Real wood inserts heighten the fashionable look of the doors, instrument panel, steering wheel, and centre console. Subtle chrome touches finish the dashboard, emphasising the 300C's incredibly stylish quality.
The new seat design guarantees the best comfort in its class. The seats are based on a winding spring suspension, and a stiff foam is in the side upholstery to improve lateral support while a less dense foam is in the lower section of the seats and the backrest for increased comfort for long trips. The front seats boast four-way lumbar adjustment to satisfy every taste.
Rear seats have improved comfort because the front seat backrests are sculpted, providing about 20cm more knee space. For more foot room, seat guides are placed by the base edges.
Muted sapphire blue LEDs provide a pleasing interior atmosphere. The driver is presented with a new instrument cluster that has two large faces. Raised Sapphire Blue marks and chrome rings are some of the accent features that round out the modern and elegant feel.