2010 Citroen DS3 to appear in Pixie Lott’s ‘Broken Arrow’ video clip

Article by Christian A., on September 17, 2010

Considered to be a first in the UK music scene – a music video will have a vehicle product placement. Citroën’s DS3 will appear in the music video for Pixie Lott’s brand new single ‘Broken Arrow’.

Directed by Gregg Masuak, the video follows the 19-year-old English singer-songwriter and global pop sensation in several romantic scenes that show lost loves and new relationships.

The single, which will be out on Oct. 11, is a brand new track from the re-released version of Pixie Lott’s multi-platinum 2009 debut album, Turn It Up, which has sold more than 600,000 copies in the UK.

Marc Raven, Citroën Communications Director, describes Pixie Lott to be “one of the most talented and successful young performers of our time.” He said that he is “thrilled” that DS3 was chosen to make an appearance in her new video, “a happening vehicle for an up and coming artist.”

He added that the DS3, the first model in Citroën’s DS line, is a “refreshingly new” addition to its class, “placing desire at the heart of the motoring experience with its aesthetic appeal and vitality.”

Pixie Lott rose to fame with her June 2009 debut single ‘Mama Do (Uh Oh, Uh Oh)’, which topped the UK charts. Pixie’s debut album produced five straight Top 20 singles.

Press Release

Pixie Lott tunes in to citroën for new music video

Citroën’s DS3 is to appear in the music video for the brand new single ‘Broken Arrow’ by English singer-songwriter and global pop sensation, Pixie Lott. The partnership will be a UK first for vehicle product placement in a music video.

Directed by Gregg Masuak, the video follows Pixie in a free-fall of romantic scenes, both past and present, encountering lost loves and new relationships. Out on 11th October, the single is a brand new track from the re-released version of Pixie Lott’s multi-platinum 2009 debut album, Turn It Up, which has sold over 600,000 copies in the UK alone.

Marc Raven, Citroën Communications Director, commented: “Pixie Lott is one of the most talented and successful young performers of our time. We’re thrilled DS3 was chosen to appear in her new video – a happening vehicle for an up and coming artist.”

The attention-grabbing DS3 is the first model in Citroën’s distinctively-styled DS line. Refreshingly new - not retrospective - DS3 is an audacious addition to its class, placing desire at the heart of the motoring experience with its aesthetic appeal and vitality.

Pixie Lott is a 19-year old multi-award-winning singer-songwriter from London. She rose to fame with her June 2009 debut single ‘Mama Do (Uh Oh, Uh Oh)’, which went straight to number one in the UK charts, with her debut album producing five consecutive Top 20 singles. Pixie has recently appeared as a guest judge on The X Factor.

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