2010 Dodge Challenger R/T and SRT8 in Plum Crazy Pearl Coat

Article by Christian Andrei, on August 26, 2010

Chrysler is bringing back the purple color on the street with its latest Dodge Challenger and announced the return of the Plum Crazy color in its limited production run of the muscle car.

The R/T Classic and SRT8 versions will have the Plum color, complete with matching or contrasting Katzkin leather seats.

In a press release, Ralph Gilles, Dodge Brand CEO, said that the new Plum Crazy R/T Classic and SRT8 feature more than just memorable blast-from-the-past design cues and HEMI engines. He said that they also exude the very core of Dodge Challenger's roots.

He said that the new Plum Crazy limited-edition models pay homage to Challenger's heritage while delivering the passion and excitement Dodge fans and customers demand.

For the R/T Classic Plum Crazy edition, the customer can choose either the dual throwback A-line body-side R/T stripes in matte black or new bright white on the body.

Also featured are Challenger fender badges in classic script, large 20-inch polished-chrome heritage wheels with all-season performance tires, classic egg-crate grille with heritage "R/T" badge, body-color rear spoiler, functional hood scoop and chromed fuel-filler door.

The Challenger boasts to have the 5.7l HEMI V8 engine, allowing it to produce 376 hp and 410 lb'-ft of torque. The Plum is able to go from zero to 60mph in 6 seconds. This version has a MSRP of $35,140.

On the other hand, the high-performance SRT8 has the 6.1-liter HEMI V8, and develops 425 hp and 420 lb.-ft of torque. It has the same modifications as the previous version and comes with exterior-matching SRT performance seats with Plum Crazy accented stripe.

SRT8 has an MSRP of $44,155. Production is scheduled to begin in November at the Brampton Assembly plant in Brampton, Ontario. Orders are now being received for the two limited edition Challengers.

Press Release

Dodge Challenger Plum Crazy Pearl Coat

Dodge today announced an exclusive production run of the 2010 Dodge Challenger R/T Classic and SRT8 featuring the classic Plum Crazy Pearl Coat exterior color. Both Dodge Dodge Challenger models deliver the best of modern American muscle-car characteristics — unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology — now with an extra dose of nostalgia.

“The new Plum Crazy R/T Classic and SRT8 feature more than just memorable blast-from-the-past design cues and HEMI engines; both models exude the very core of Dodge Challenger Dodge Challenger’s roots,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design, Chrysler Group LLC. “Our new Plum Crazy limited-edition models pay homage to Challenger’s heritage while delivering the passion and excitement Dodge fans and customers demand.”

The U.S. Manufacturer’s Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Plum Crazy Pearl Coat is $35,140, while the high-performance SRT8 model is $44,155 (both prices include $725 destination). Both Plum Crazy models are available for ordering now at Dodge dealerships nationwide.

Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Plum Crazy edition is the first to offer dual throwback A-line body-side R/T stripes in matte black or new bright white. Completing the look are “Challenger” fender badges in classic script, large 20-inch polished-chrome heritage wheels with all-season performance tires, classic egg-crate grille with heritage “R/T” badge, body-color rear spoiler, functional hood scoop and chromed fuel-filler door.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Plum Crazy includes the performance-minded Track Pak with precision-shift “pistol-grip” shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum “throatiness.” And when it’s time to deliver, the Plum Crazy R/T Classic can accelerate from zero to 60 mph in less than 6 seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.

If the Dodge Challenger R/T Classic in Plum Crazy is not exciting enough, the 2010 Dodge Challenger SRT SRT8 version delivers even more punch and exclusivity with its 6.1-liter HEMI V-8 engine producing 425 horsepower and 420 lb.-ft. of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.

The limited-production Dodge Challenger SRT8 in Plum Crazy is based on the 2010 Dodge Challenger SRT8 and features exterior-matching SRT performance seats with Plum Crazy accented stripe.

Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Plum Crazy Pearl Coat will start in late November 2009 at the Brampton Assembly plant in Brampton, Ontario, Canada. It will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Chrysler 300.

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