The new 2010 Ford Taurus has been chosen as the official vehicle of the 2010 International Consumer Electronics Show slated from Jan. 7 to 10 in Las Vegas, Nevada. As the official car of CES, the 2010 Ford Taurus will be prominently showcased with technology demonstrations.
It will also be shown in signage, brochures and other written materials at the CES. Gary Shapiro, president and chief executive of the Consumer Electronics Association (CEA) that produces the International CES, quipped that consumers typically demand the latest technologies in their vehicles – something that Ford's offerings have, especially innovation that allows for safer and more enjoyable driving.
He added that they are thrilled to name the new 2010 Ford Taurus as the ‘Official Car of CES.’ According to Frank Davis, executive director Product Development at Ford, the 2010 Ford Taurus is the carmaker's technology flagship, boasting of having more user-friendly technologies to help keep consumers safe and connected than vehicles twice as expensive.
Davis noted that the CES is the perfect venue to show off the new Taurus. He has a point. The CES is considered as the largest consumer technology trade show in the world featuring the $172-billion consumer electronics industry.
Davis quipped that the Ford Taurus has 10 class-exclusive features that are not available from any other carmaker, including Multi-Contour Seats with Active Motion that help reduce driver's fatigue on long-distance trips.
Ford Taurus also comes with a voice-activated navigation system that could provide information regarding real-time traffic and weather, as well as places selling the cheapest gas. Moreover, the 2010 Ford Taurus has the latest iteration of SYNC – Traffic, Directions & Information – along with 911 Assist and the Vehicle Health Report. The system, through USB port and Bluetooth connections, could link with MP3 players, memory sticks and smartphones and allow drivers to access them using voice control.
Furthermore, the Ford Taurus comes with the MyKey feature that enables parents to program a key to limit the vehicle’s top speed and audio volume. Ford is expected to announce at the CES the various improvements to its Ford SYNC communications and entertainment system.
Ford is also expected to announce a technology that would further cement its position as a connected-car leader. The opening keynote address at CES will be delivered by Ford president and chief executive Alan Mulally.