2010 Ford Taurus posting a resale value increase of 39 percent or $7,100

Article by Christian Andrei, on August 30, 2010

The 2010 Ford Taurus has only been in service for a year but already it is getting awesome results at auction. When compared to the 2009 model, the 2010 Taurus posted an average 39% ($7,100) increase in resale value.

Rose Peng, manager, Global Lifecycle Analytics Department (GLAD), said that this achievement reflects the appeal of Ford's full-size sedan.

She explained that the brand improved sharply due to its successful product launch and the vehicle's best-in-class quality, upscale design and state-of-the-art technology. She pointed out that the new Taurus resale value after one year exceeds that of its rival, the 2010 Toyota Avalon.

Previously, the 2009 Taurus was selling at a major discount compared with the 2009 Toyota Avalon but now, the 2010 Ford Taurus sells at a $2,500 premium over the 2010 Toyota Avalon. In the J.D. Power and Associates 2010 Initial Quality Study (IQS), the Taurus ranks highest in its segment for initial quality.

Steve Ling, manager, Ford North American Car Marketing, explained that its strong retail sales came about as a result of these improvements and strong word-of-mouth.

He clarified that in the first half of 2010, Taurus retail sales were up 154% over the first half of 2009 while incentives were cut by more than $1,600 per unit. He also noted that the vehicle has received recognition from third-party sources because of its best-in-class levels of customer satisfaction and quality.

Topics: ford, ford taurus, sedan

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries