2010 Honda CR-Z goes on sale in Japan

Article by Christian A., on August 29, 2010

Honda Motor Co.'s sporty CR-Z model was successfully launched last Thursday in the Roppongi Hills district of Tokyo. The CR-Z is Honda's second low-cost hybrid car that it had launched that's aimed at complying with stricter environmental regulations as well as be able to meet expanding sales globally.

Unlike Toyota Motor Corp., Honda has chosen a one-motor structure for its gasoline-electric cars. Honda's rivals are using two motors to get greater mileage.

This car will arrive at showrooms in North America and Europe as early as this summer. Already, Honda had received 4,500 pre-sale orders in Japan, which is 4.5 times its monthly sales target.

Honda targets annual sales of 40,000-50,000 units worldwide. The launch of the two-door CR-Z comes after the Insight hybrid introduced a year ago, with sales starting in Japan on Friday at 2.27 million yen ($25,340).

The fiercest rival of the Insight model is Toyota's latest Prius. Incidentally, Honda's Insight model has failed to arrive at its original global sales target of 200,000 in the first year of sales.

At the end of January, cumulative sales totaled 136,000 units. It should be noted however, that the car was rolled out outside Japan in stages from March. Analysts said that Toyota had cut the price on the Prius and lost out on getting higher profits.

Meanwhile, Honda's margins on the CR-Z are said to be better than on the Insight. Executive Vice President Koichi Kondo said that when the Insight was launched, it was determined that its profitability was better than the Fit (subcompact).

If you liked the article, share on:

Comments

Recommended

Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries