2010 Honda CR-Z goes on sale in Japan

Article by Christian Andrei, on August 29, 2010

Honda Motor Co.'s sporty CR-Z model was successfully launched last Thursday in the Roppongi Hills district of Tokyo. The CR-Z is Honda's second low-cost hybrid car that it had launched that's aimed at complying with stricter environmental regulations as well as be able to meet expanding sales globally.

Unlike Toyota Motor Corp., Honda has chosen a one-motor structure for its gasoline-electric cars. Honda's rivals are using two motors to get greater mileage.

This car will arrive at showrooms in North America and Europe as early as this summer. Already, Honda had received 4,500 pre-sale orders in Japan, which is 4.5 times its monthly sales target.

Honda targets annual sales of 40,000-50,000 units worldwide. The launch of the two-door CR-Z comes after the Insight hybrid introduced a year ago, with sales starting in Japan on Friday at 2.27 million yen ($25,340).

The fiercest rival of the Insight model is Toyota's latest Prius. Incidentally, Honda's Insight model has failed to arrive at its original global sales target of 200,000 in the first year of sales.

At the end of January, cumulative sales totaled 136,000 units. It should be noted however, that the car was rolled out outside Japan in stages from March. Analysts said that Toyota had cut the price on the Prius and lost out on getting higher profits.

Meanwhile, Honda's margins on the CR-Z are said to be better than on the Insight. Executive Vice President Koichi Kondo said that when the Insight was launched, it was determined that its profitability was better than the Fit (subcompact).

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016