2010 Hyundai Sonata breaks cover

Article by Christian Andrei, on August 29, 2010

The manufacturer of the new 2010 Hyundai Sonata , which was released in Korea today, is justifiably enthusiastic about its new model. If you're in Europe , expect the Sonata to be named the i40. In the UK, the car will go on sale late next year. Sales in Europe will begin with the estate, followed by the saloon and hatch models in 2011. 

Speaking at the launching ceremony for the car in Seoul , Euisun Chung, Hyundai's vice chairman, said that the Sonata is a huge leap forward in terms of styling and quality.

Chung went even so far as to say that it sets a new standard for world-class mid-size sedans with state-of-the-art technology, superior build quality and emotional design. The new Sonata is expected to raise Hyundai's brand values.

An insider had been reported to have said that the engine range is exceptional and will include the 'R' diesels announced for the ix35 and Santa Fe . It also includes a series of small petrol and diesel engines. At 4820mm long, 1835mm wide and 1470mm tall, with a wheelbase of 2795mm, the new Korean spec Sonata is a little longer, wider, and slightly lower than the outgoing car.

Occupants of the new 2010 Hyundai Sonata will surely enjoy the sense of freedom conveyed by the vehicle's three-piece panoramic sunroof. They also get to enjoy high-quality audio-- in three types of modes – courtesy of the Dimension premium sound system installed on the new 2010 Hyundai Sonata.

Taking care of advanced multimedia and IT functions is Hyundai's Mozen telematics service. The new 2010 Hyundai Sonata has the new Mozen Premium Wide Navigation system that provides faster communication service using a third-generation WCDMA wireless network. This Mozen Premium Wide Navigation system also comes with two-year free safety services like an SOS and anti-theft tracking service.

Moreover, the Mozen telematics system now comes with an 8-inch wide screen and JBL Premium Sound system. On the other hand, Hyundai is now offering a wireless vehicle monitoring service for customers of the new 2010 Hyundai Sonata through its Mozen Autocare service.

This service connects the Sonata's electronic control systems to a monitoring center that checks a number of components for errors. It then informs the driver of the results and analysis. If necessary, it would provide directions to nearby service centers, saving time and hassle.

Additionally, the new 2010 Hyundai Sonata comes with the Parking Guide System (PGS) that enables drivers to avoid obstacles while driving in reverse or during parallel parking. Hyundai is targeting to sell around 60,000 units of the new 2010 Sonata in South Korea this year.

Production of the Sonata outside South Korean will commence in early 2010 at its facilities in Alabama. On the other hand, production and sales of the new 2010 Hyundai Sonata will commence in China early 2011.

Starting January 2010, Hyundai would launch the gasoline version of the Sonata, powered by a 2.4 liter Theta II GDI engine. Hyundai plans to offer this engine as a standard offering in the United States. Starting 2011, Hyundai had been eyeing sales of around 450,000 Sonatas annually in all of its markets around the world.

Press Release

Hyundai Unveils the New Sonata

(Seoul, Korea) Hyundai Motor Company's all-new Sonata, being introduced today, is expected to shake up the world's mid-size sedan market with its daring design.

The 2010 Sonata adopts Hyundai's new "fluidic sculpture" design language, boasts outstanding performance with the segment-leading safety features and fuel efficiency. Incorporating state-of-the-art technologies, the new Sonata will further elevate the Hyundai brand.

"The Sonata will set a new standard for world class mid-size sedans with state-of-the-art technology, superior build quality and emotional design," Euisun Chung, Hyundai's Vice Chairman said at the launching ceremony for the car today in Seoul. "The new Sonata will raise Hyundai's brand values."

The ceremony, held at a trendy riverside cafe, was attended by more than 200 VIPs, company executives and media members.

Sonata has been the perennial best-seller in Korea since the first generation model was launched in 1985. The sixth-generation Sonata will continue this successful tradition with impeccable quality seen today in other Hyundai premium models, such as the Genesis and EQUUS.

Hyundai began developing the new Sonata in 2005 under the codename YF (Note: The car may be launched under a different name in some regions). The project took 4 years and 450 billion won (US$ 372 million*) to go from concept to customer.

Although it is a completely new vehicle, Hyundai is retaining the Sonata name as the mid-size car has been Korea's most popular sedan. Applying a new design aesthetic of "fluidic sculpture," the 2010 Sonata pursues a younger and sensuous image in its interior and exterior profiles. Inspired by nature, the "fluidic sculpture" tries to reflect sophistication and dynamism in the shape of the vehicle and will serve as the core of Hyundai's future design identity.

The outer design of the new Sonata exudes a voluminous look that creates character through the refined and harmonized lines. The interior has a dynamic look that matches the exterior while not compromising comfort or convenience. The Sonata is available in nine exterior colors, from Remington Red to Blue Black to Espresso, satisfying the diverse tastes of younger customers.

The new Sonata delivers powerful performance through its 2-liter Theta II MPi gasoline engine (Max output 165ps, Max torque of 20.2㎏·m). Delivering the highest fuel economy in its segment at 12.8 kilometers per liter, fuel economy is more than 11% improved compared with today's Sonata. Furthermore, all engines are offered with a new six-speed automatic transmission for heightened performance.

To meet the most stringent automotive safety and crash requirements, the Sonata is built with hot-stamped ultra high-strength steel while featuring six standard airbags.

In addition, safety has been upgraded with standard Vehicle Dynamic Control including Hill-start Assist Control and Brake Assist System functions-an industry first in this competitive segment.

The new Sonata comes with a three-piece panoramic sunroof, giving a sense of openness and freedom as well as a stylish look. The Parking Guide System (PGS) allows drivers to avoid obstacles during parallel parking or when driving in reverse. The Dimension premium sound system offers high-quality sound in three types of modes to satisfy customers' wide-ranging musical tastes.

The Mozen system, a telematics service that debuted in 2003 in Korea, has evolved to become more sophisticated, offering more diverse and upgraded multi-media and IT functions. The newly applied Mozen Premium Wide Navigation system provides drivers with a faster communication service through the third-generation WCDMA wireless network. For two years, it also offers free safety services such as an SOS and anti-theft tracking service. The audio-visual functions have been upgraded with the 8-inch wide screen and JBL Premium Sound system.

In the new Sonata, Hyundai offers a wireless vehicle monitoring service-another industry first-- through the Mozen Autocare service, linking the vehicle's electronic control systems to a monitoring center. The center checks various components for errors, informs the driver of the analysis, and provides directions to nearby service centers, saving time for drivers.

Hyundai plans to sell 60,000 units of the new Sonata in Korea this year. Overseas, Hyundai will start production of the new Sonata at its Alabama plant early next year, while production and sales in China will start in early 2011. Hence, Hyundai expects to sell 450,000 units annually in all markets (Korea & overseas combined) beginning from the year 2011.

In addition, Hyundai plans to present the gasoline version in January next year with a 2.4 liter Theta II GDI engine, which will be offered as a standard engine in the U.S. market.

The new Sonata's price will range from 21.3 million Won to 25.95 million Won (US$17,600 to US$21,450).

Hyundai is confident that the new Sonata, with vastly improved features, will attract and satisfy new as well as current customers. The added specifications are as follows: VDC, Electronic Parking Brake, Amplitude Selective Dampers, High Mounted Stop Lamp, Rear Heated Seats.

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