2010 Jaguar XJL Supercharged Neiman Marcus Edition sold out

Article by Christian Andrei, on October 20, 2010

Here is one reason why you shouldn't put off purchases for the Christmas season. A limited run of the 2010 Jaguar XJ on Oct. 6 sold out in four hours and four minutes since it became available for ordering.

A few weeks ago, it was reported that the 2010 Jaguar XJ was going to be featured in the Christmas Book, also known as the Supercharged Neiman Marcus Edition. 

There were only 50 special edition units made, each with a price tag of $105,000. This isn't the first time that Jaguar was featured in the Neiman Marcus Christmas book.

It had been featured twice before the XKE Grand Touring Coupe in 1968 and the Jaguar XK8 Convertible in 1997. Richard Beattie, Executive Vice President, Marketing & Sales, Jaguar North America, said that having your product appear on the Neiman Marcus Christmas Book is a "spectacular way to launch the Jaguar XJ."

With the 2010 Jaguar XJL Supercharged Neiman Marcus Edition was a five-piece set of matching Jaguar luggage in navy blue leather. Each will be covered in an exclusive Celestial Black metallic paint exterior and a custom butter-soft navy and ivory leather interior with Zebrano matte wood accents.

The model is equipped with Jaguar's new 5.0-liter supercharged V8 engine, which produces 375kW (510 hp), mated to a 6-speed automatic transmission with paddle shifters behind the leather-clad steering wheel.

Press Release


It took four hours and four minutes for Jaguar to sell all 50 of its special edition 2010 XJL Supercharged Neiman Marcus cars that were offered exclusively through the retailer's Christmas Book. Jaguar produced only 50 of the 2010 Jaguar XJL Supercharged Neiman Marcus Edition vehicles which retailed at $105,000.

The phone lines opened today at noon EDT and within the afternoon, the 50th Jaguar XJL Supercharged Neiman Marcus Edition was reserved. Jaguar will keep the phone lines open and place callers beyond 50 on a waiting list in the event a reservation does not result in a final sale. Interested buyers, automotive connoisseurs and luxury enthusiasts are encouraged to continue to call 1-866-524-6963 for purchasing details. For those not lucky enough to reserve one of these 50 Neiman Marcus Editions, the XJ arrives in showrooms nationwide in early 2010.

An aggressive take on the highly anticipated all-new 2010 Jaguar XJ, the all-new 2010 Jaguar XJL Supercharged Neiman Marcus Edition, comes in an exclusive Celestial Black metallic paint exterior and a custom butter-soft navy and ivory leather interior with Zebrano matte wood accents. The Neiman Marcus Edition XJL also has 20" double-10 spoke polished alloy wheels, illuminated tread plates and trunk finisher as well as the nameplate on the custom interior Intaglio that reads: "Neiman Marcus 1 of 50." The Neiman Marcus XJL Supercharged is powered by a new third-generation 5-liter V-8 engine with an Eaton supercharger that delivers 470 horsepower and also features the Jaguar Sequential Shift™ six-speed ZF automatic transmission that adapts to its driver, with wheel-mounted shift paddles for sport, standard, and winter mode driving.

The all-new 2010 Jaguar XJ was revealed to critical acclaim this past July, and features a new frame that is pressure cast from aluminum and magnesium to give the XJL a strong, light architecture that improves fuel efficiency, structural rigidity and performance. A panoramic glass roof enables the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside. The vehicle's LED light clusters wrap stylishly over the rear wings, and feature three dramatic red vertical stripes while the elongated teardrop shape of the side windows establishes the car's silhouette. The sleek design and refined luxury is continued inside the all-new XJ by mixing newly advanced technologies and contemporary design to create an environment more akin to a state-of-the-art living space than a car cabin. Chrome and piano black detailing provide an eye-catching contrast to the beautifully crafted leather and veneer surfaces. At the center of the instrument panel is an analog clock with individual chrome chaplets, a spun metal face and iridescent blue background; a look inspired by luxury watches.

There are stunning, three-dimensional, interactive 12.3" high-definition Virtual InstrumentsTM that complement an innovative 8-inch Touch-screen that displays vehicle functions ranging from audio and video to navigation and climate control – all in the driver's line of vision. There's also a media hub with docks for MP3 players and USB devices, a Bowers &Wilkins 1,200-watt premium sound system with Dolby® ProLogic® IIx Surround Sound and 20 speakers throughout the cabin.

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