2010 Lotus Evora priced at $73,200

Article by Christian Andrei, on August 29, 2010

Lotus is set to launch the all-new 2010 Lotus Evora in the United States in the first quarter of 2010. But before that, Lotus will be holding a 44 dealer Open House Tour for two Evora units. For months, Lotus has been busy ramping up the production of the 2010 Lotus Evorafor the United Kingdom and Europe.

However, the carmaker has yet to commence production for the US and Canada. The good news for Lotus is that even though it has only showcased the Evora for a few times in the US and Canada, it has already pre-sold its production volume for the first two months at least.

Lotus, however, doesn’t want to stop there, as it moves to have the Evora shown to more potential sports car buyers by having two Evora examples go on a 44-dealer Open House Tour of the US starting November 13. Currently the only mid-engine 2+2 sports car in production, the Lotus Evora is created for those looking for a sports car that is not only an outstanding performer with eye-catching design and proportions, but is also usable in the real world and is fuel efficient.

Sitting at the heart of the Lotus Evora is a 3.5-liter V-6 engine that provides up to 276 hp of output at 6,400 rpm and 258 lb./ft. of torque at 4,700 rpm. Along with its lightweight chassis, this amount of power is enough to make the Evora the only regular production car that could sprint from zero to 60 mph in just 4.9 seconds and reach a top speed of over 160 mph (162). Moreover, the Evora could return over 30 mpg gallon on the highway.

This means that the Evora truly adheres to Lotus’ principle of achieving ‘performance through lightweight.' Amusingly, the Evora features a simple yet sophisticated interior. Lotus used only the finest leather from Muirhead to create a hand-trimmed and twin-stitched interior with exquisite detailing.

Also wrapped in first-class leather is the Evora’s tilted magnesium steering wheel that has been rendered telescopically adjustable and flat-bottomed for easier ingress and egress. Moreover, the aluminum pedals are perfectly placed to ensure the optimal link between the driver, the Evora and the road.

The driver’s cockpit comes with an aluminum-finish instrument panel and center console, both homes to ergonomically positioned controls. Comfortably cradling the driver and the passenger are adjustable Recaro seats. Meanwhile, the rear seat area of the Evora is ingeniously concealed within its mid-engine profile.

Other interior features of the new Lotus Evora include an Alpine audio system with available touch-screen navigation and Bluetooth, as well as connectivity with iPod and other MP3 players. The 2010 Lotus Evora features a three-year/36,000-mile limited vehicle warranty with an eight-year chassis perforation warranty.

Press Release

2010 Lotus Evora Pricing Will Start at $73,500 in the US

In preparation for the arrival of the all-new 2010 Evora into the US market during the first quarter of 2010, two Evoras are set to begin a 44 dealer Open House Tour. Following are the Evora's US market product content, option packages, pricing details and the full Open House Tour schedule.

All-New 2010 Lotus Evora Prepares for Launch

While Evora production for the UK and European markets has been ramping up for months to begin fulfilling their orders, production for the US and Canadian markets has yet to begin. Though the Evora has only been shown on a few occasions thus far in the US and Canada, approximately the first two months of production are already pre-sold. To enable more sports car aficionados an opportunity to see the Evora in person, starting Friday, November 13 two Evoras will embark on a 44 dealer Open House Tour of the US.

The Lotus Evora in Summary

The Lotus Evora will enter the sports car market as the only mid-engine 2+2 in production. Evora is designed for people who desire the exotic sports car characteristics of stunning design, exclusivity, dramatic proportions and performance. However, it offers real-world usability, surprising efficiency and a unique sense of occasion as well.

Powered by a 3.5-liter V-6 producing 276 hp at 6,400 rpm and 258 lb./ft. of torque at 4,700 rpm, the Evora employs innovative lightweight chassis technology to ensure all-around exceptional dynamic performance, in keeping with the great Lotus tradition. From its beginning over 60 years ago, Lotus' consistent guiding principle has been to achieve ‘performance through lightweight' and that's always meant all facets of performance including efficiency. The Evora provides unassailable proof of this ethos as the only regular production car in the world capable of accelerating from 0 – 60 mph in under 5 seconds (4.9), on up to a top speed over 160 mph (162) while also delivering 30+ miles per gallon on the highway.

Inside the Evora simplicity meets sophistication in an exquisite combination of detailing and hand-built craftsmanship. By using only the finest leather from renowned experts Muirhead, the interior is hand-trimmed and twin-stitched to create a beautifully tactile and visually striking environment. Genuine aluminum instrument and center console surfaces contain ergonomically positioned controls providing a purposeful drivers' cockpit. The leather wrapped steering wheel is tilt and telescopically adjustable, flat-bottomed to ease entry and exit and made from ultra-lightweight magnesium to provide super-precise feel through the wheel. The adjustable Recaro seats cradle the occupants and, along with the perfectly placed aluminum pedals, complete the optimum connection between driver - Evora - and the road. The rear seat area is cleverly hidden within the exotic, mid-engine profile of the Evora. An Alpine audio system with available touch-screen navigation, iPod™ (and other MP3 player) connectivity, Bluetooth and other amenities make the journey all the more pleasant. The Evora is a pure sports car that you can happily, comfortably enjoy every day.

For peace of mind, the 2010 Lotus Evora has a 3-year/36,000-mile limited vehicle warranty with an 8-year chassis perforation warranty.

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