2010 Mitsubishi Lancer Sportback priced at $19,190

Article by Christian Andrei, on August 29, 2010

Pricing for the newest additions to Mitsubishi Motors North America's Lancer lineup has been released. The five-door 2010 Lancer Sportback carries the same distinctive and aggressive styling as the rally-inspired Lancer Evolution but boasts of greater flexibility to fit active lifestyles. The Lancer Sportback has two variations -- the GTS and the Ralliart.

The economical Lancer Sportback GTS features a highly efficient 2.4-liter engine with 168 horsepower and 167 pound-feet of torque.

MSRP for the GTS with a five-speed manual transmission is $19,190, while the six-speed CVT automatic transmission with magnesium paddle shifters starts at an MSRP of $20,190.

The Lancer Sportback Ralliart is powered by Mitsubishi's 2.0-liter MIVEC turbocharged engine that produces 237 horsepower and 253 lb.-ft. of torque.

All-Wheel Control (AWC) with Active Center Differential (ACD) is standard, as is the quick-shifting six-speed Twin Clutch-Sportronic Shift Transmission (TC-SST) and magnesium paddle shifters that it shares with the high performance Lancer Evolution. The Lancer Sportback Ralliart starts at an MSRP of $27,590.

Bryan Arnett, manager of product strategy of MMNA, remarked that new vehicle buyers are now leaning towards smaller, fuel efficient cars that offer ample room for cargo. He noted that the new 2010 Mitsubishi Lancer Sportback boasts an ample cargo capacity that goes along with an aggressive design – thus the vehicle perfectly caters to these kind of buyers.

Designers at the Japanese carmaker chose to create an aggressive fluid shape for the Sportback. They provided the Sportback with the signature "jet fighter" grille, thus making it easily distinguishable as a Mitsubishi Lancer. Likewise, the car features a fresh design from the C-pillar rearward.

Its smoothly sloping rear door with integrated roof wing does not only give the Lancer Sportback its unique shape but also makes the car versatile. Designers extended this door down to the rear bumper to allow easy loading of larger and heavier objects like bicycles and surfboards.

Interestingly, while the Lancer Sportback is just slightly longer than the Lancer sedan, it could carry more cargo. Its cargo capacity could be raised by folding flat its 60:40-split rear seats using its one-touch auto-folding feature. To further add room to yield a 52.7 cubic ft. maximum cargo space, rear cargo floor could be lowered by three inches.

Likewise, customers could use the roof to carry more loads, using the plug-in Thule Sport Rack. Inside, customers will be able to find premium features existing on the Lancer sedan. The Ralliart variant features a standard 140-watt CD/MP3 audio system with six speakers, which can be uprated with an optional 710-watt Rockford-Fosgate Premium Sound System, Sirius Satellite Radio and an in-dash CD changer with MP3 capability.

Also available as options on the new Mitsubishi Lancer Sportback are Recaro sport seats for optimal driver and passenger support as well as a hard disc-drive navigation system with the carmaker's exclusive Diamond Lane Guidance for route guidance.

Press Release

Mitsubishi Motors Announces Pricing for Versatile Five-Door Lancer Sportback; Newest Model Begins Arriving in Dealerships Aug. 17

Mitsubishi Motors North America (MMNA) today announced pricing for its newest addition to the multiple award-winning Lancer lineup - the versatile five-door 2010 Lancer Sportback GTS and Ralliart. The Lancer Sportback carries with it similar distinctive and aggressive styling as the rally-inspired Lancer Evolution, yet with greater flexibility to accommodate active lifestyles.

The economical Lancer Sportback GTS features Mitsubishi's efficient 2.4-liter engine with 168 horsepower and 167 pound-feet of torque. MSRP for the GTS with a five-speed manual transmission is $19,190, while the six-speed CVT automatic transmission with magnesium paddle shifters starts at an MSRP of $20,190.

The Lancer Sportback Ralliart is powered by Mitsubishi's 2.0-liter MIVEC turbocharged engine that pumps out 237 horsepower and 253 lb.-ft. of torque. All-Wheel Control (AWC) with Active Center Differential (ACD) is standard, as is the quick-shifting six-speed Twin Clutch-Sportronic® Shift Transmission (TC-SST) and magnesium paddle shifters that it shares with the high performance Lancer Evolution. The Lancer Sportback Ralliart starts at an MSRP of $27,590.

"Today's new car buyers are moving toward smaller, fuel efficient cars, and yet, there is still a need for cargo capacity. The Lancer Sportback's carrying capacity, coupled with a more aggressive design than contemporary hatchbacks, perfectly fills the void," explains Bryan Arnett, manager of product strategy of MMNA.

Mitsubishi designers created a dynamic and fluid shape for the Sportback that is instantly recognizable as a Lancer from the front, with its signature "jet fighter" grille, while being completely fresh from the C-pillar rearward. The sleek sloping rear door with integrated roof wing creates a visually distinctive shape while making the Lancer significantly more versatile. The door extends down to the rear bumper to make loading cumbersome objects like surfboards, camping gear and bicycles as easy as possible.

The Lancer Sportback's overall length is just slightly longer than the Lancer four-door sedan, yet it gains substantial cargo-carrying flexibility--especially when the 60:40-split rear seats are folded flat by its one-touch auto-folding feature. To add still more volume, the rear cargo floor of the GTS can be cleverly lowered three inches, yielding 52.7 cubic ft. maximum cargo space. The roof will also conveniently accommodate a plug-in Thule® Sport Rack for additional flexibility.

Premium interior features like those found on the Lancer sedans are also part of the Sportback's resume. Key components in the Ralliart version include a standard 140-watt CD/MP3 audio system with six speakers or an available 710-watt Rockford-Fosgate Premium Sound System, in-dash CD changer with MP3 capability, plus Sirius Satellite Radio. A hard disc-drive navigation system with Mitsubishi's exclusive Diamond Lane Guidance to provide route guidance is optional, as are Recaro sport seats that provide optimal support for the driver and front passenger.

Safety Features
Standard safety features in all Lancer models include an advanced dual front air bag supplemental restraint system (SRS) with occupant sensors, front seat-mounted side-impact air bags and side curtain air bags, plus a driver's knee air bag. Active Stability Control (ASC) also comes on every Lancer Sportback, and the GTS is equipped with Reinforced Impact Safety Engineering (RISE), a unibody construction designed to help absorb energy in a collision. Every Lancer Sportback has a built-in Anti-Theft system with immobilizer key, and the Touring Package adds HID (high intensity discharge) headlamps.

Premium Warranty
The 2010 Lancer Sportback GTS and Ralliart have comprehensive bumper-to-bumper warranties. The GTS comes with a 10-year/100,000 mile powertrain limited warranty with a fully transferable 5-year/60,000 mile warranty for subsequent owners, and a 5-year/60,000 mile bumper-to-bumper limited warranty. The Ralliart offers a fully transferable 5-year/60,000 mile powertrain package and a 3-year/36,000 mile bumper-to-bumper limited warranty. Both the GTS and Ralliart come with a 7-year/100,000 mile anti-corrosion/perforation limited warranty and 5-year unlimited miles Roadside Assistance benefits.

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