2010 Saab 9-5 Aero wants to take on German rivals

Article by Christian Andrei, on August 26, 2010

Saab's redesigned 2010 9-5 Aero sedan is big, features a few technological advances, and is designed to rival the Audi A6 and Mercedes-Benz E-Class sedans. Victor Muller, CEO of Spyker Cars NV, the Dutch sports car maker that bought Saab from General Motors Co. in February, said that the new Saab is proof that the company is "alive and kicking."

Essentially, the new 9-5 has GM's global mid-sized architecture that can be found in vehicles, including the Opel Insignia, Chevrolet Malibu, Buick LaCrosse and Cadillac XTS, which will arrive in 2011.

In the 20 years that GM operated Saab, it invested heavily in the Sweden facilities but neglected product development. In fact, the previous generation 9-5 was in the market for 13 years.

It also was criticized for having too many similarities with the lower-priced 9-3. During a presentation in Trollhattan this month, Magnus Hansson, product marketing manager, said that it noticed this as well, and so it decided to "spread them apart."

Compared to the Audi A6, the 2010 9-5 is 3.7inches longer. The 9-5 also measures 5.5 inches longer than the Mercedes-Benz E-class sedan.

Saab is hoping to appeal to those who may be interested in buying an Audi. Hannson said that the redesigned 9-5 fits "right into the territory of the premium large segment."

Topics: saab, saab 9-5, sedan

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