2010 Toyota Prius U.S. pricing announced

Article by Christian Andrei, on August 26, 2010

With a base price of $22,750 with freight included, the new 2010 Toyota Prius hybrid will hit the US market in the latter part of May. A stripped-down base version will be offered for only $21,750 later this year. Both price tags are more than Honda's new Insight hybrid's $20,470 base price.

With the introduction of a Prius with the same price as the Insight this April, many thought that a price war would have begun.

The main technical distinction between the Toyota and Honda hybrids is the way in which the powertrains move the wheels. For instance, the Toyota Prius can reach up to 25mph from the electric power unit alone.

However, in the 2010 Honda Insight, the electric motor only serves as a booster for the gasoline powerplant.

The third-generation Prius is equipped with a 1.8-liter, 4-cylinder powerplant that generates 98hp. The power output is raised to 134hp with the electric motor, a boost from a total 110hp for the latest version.

There are 5 trim levels for the Prius with standard equipment for all models consisting of vehicle stability and traction control and antilock brakes.

Standard elements added to the $22,750 trim includes push-button start, a six-speaker audio system, a driver seat that can be adjusted in six ways, and seven airbags, plus a knee airbag for the driver.

The $28,020 trim, the most expensive trim level, comes with Bluetooth, heated front seats, 8-speaker audio system by JBL and 17 inch alloys. Destination charges are included in all prices mentioned here.

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