2011 Aston Martin Cygnet & Colette Limited Edition: details, photos and price

Article by Christian Andrei, on June 14, 2011

Aston Martin and Parisian fashion authority colette are collaborating to release a limited edition city car based on the Aston Martin Cygnet. Dubbed as the “Cygnet & colette” luxury city car, the limited edition model will be handcrafted courtesy of Aston Martin Works Tailored, the carmaker’s personalization service.

Aston Martin will create 14 examples of the Cygnet & colette city car, which features elements like “Cygnet & Colette” branded boot badging by Thomas Fattorini and hand-formed and engraved door handle badges made from stainless steel. Likewise, the city car features quilted leather door and seat inserts, which are in turn complemented by quilted Alcantara sun visors.

Furthermore, the city car has hand-trimmed quilted colette blue leather occasional cushions for the rear seats. It also features a distinct ‘Cygnet & colette' key ring made from solid aluminum with blue enameling. Also, a ‘Cygnet & colette' branding will appear during the startup of the satellite navigation.

The design team at Aston Martin collaborated closely with another team from collete to make the city a reality. The colette design team concentrated on materials, colors and styling that will be used on its limited edition Cygnet.

This shows how far an individual or an organization can personalize any Aston Martin vehicle to fit their preferences through the carmaker’s Works Tailored program.

The result of the collaboration is a limited edition that features Lightning Silver paint with exclusive colette blue styling details. It sports a race collection-inspired front bumper and bonnet livery as well as mirror caps and diamond-turned road wheels.

The cabin is wrapped in a Bitter Chocolate theme, as inspired by colette's mascot Oscar, a chocolate-brown Labrador. As bespoke as it is, the Cygnet and colette come with chosen goodies like candies, a custom Sigg bottle, a Wallpaper Paris guide and the latest colette compilation CDs.

Marek Reichman, Aston Martin Director of Design, remarked that both Aston Martin and colette are “cool brands” that have managed to fuse modernity and innovation with success. Thus, he said, it only makes sense for them to work together.

He noted that the colette city car is the first of the exclusive “Cygnet &' collaborations” cars, which should provide the carmaker a relevant platform to appeal to new urban customers. The Aston Martin Cygnet combines elegant, practicality and luxury in one light, compact and fuel-efficient mobile machine.

Just like all other Aston Martin vehicles, the Cygnet is a handcrafted product. For this time, Aston Martin developed to cater to the wants of customers in urban areas. collete is a world-famous luxury retail store based in Paris known for its reinvention of the concept of retail. Truly, its taste for luxury service has made it a known landmark in Paris.

Press Release

Aston Martin And Colette Collaborate On Bespoke Cygnet City Car

  • Aston Martin and colette confirm limited edition ‘Cygnet & colette' city car
  • Commissioned by colette and hand-crafted by Aston Martin Works Tailored
  • Strictly limited to 14 bespoke examples

Gaydon, 23 June, 2011 - Aston Martin has joined forces with Parisian fashion authority colette to produce the strictly limited edition; ‘Cygnet & colette' luxury city car.

To celebrate the collaboration, 14 examples of the ‘Cygnet & colette' city car will be hand-crafted via the company's ultimate personalisation service; Aston Martin Works Tailored which offers limitless options personalised precisely to customer specification through the marque's world famous Works Service facility.

The Aston Martin design team worked closely with their counterparts at colette to create the striking limited edition which features Lightning Silver paint with exclusive colette blue styling details including a race collection inspired front bumper and bonnet livery, mirror caps and diamond turned road wheels. The Bitter Chocolate themed interior takes inspiration from colette's mascot Oscar, the chocolate-brown Labrador.

The Works Tailored team has created unique ‘Cygnet & colette' elements including:

Stainless steel hand formed and engraved door handle badges
‘Cygnet & colette' branded hand enamelled boot badging manufactured by Thomas Fattorini
Quilted Alcantara sun visors to complement the quilted leather door and seat inserts
Hand trimmed, quilted colette blue leather occasional cushions for the rear seats
‘Cygnet & colette' branding on satellite navigation start up
A unique ‘Cygnet & colette' key ring machined from solid aluminium with blue enamelling 
Aston Martin Director of Design, Marek Reichman said: "Aston Martin and colette are both cool brands that successfully blend modernity and innovation. It made perfect sense to work together and create this limited piece of automotive fashion for the city.

"The colette car is the first of the exclusive ‘Cygnet &' collaborations. These cars will give Aston Martin a relevant platform to reach out to new customers in urban areas."

Elegant and distinctive, individual and practical, the Aston Martin Cygnet is the ultimate Tailor-Fit solution for city living. Launched in May 2011 with first customer orders arriving at European dealers now, Cygnet is hand-crafted for the city and like every Aston Martin it can be uniquely personalised to suit individual taste and style, bringing a new level of luxury and bespoke capability to city cars.

Since opening its doors 14 years ago in March 1997, colette has reinvented the concept of retail, becoming a Parisian landmark. The state of the art store is the first stop for many visiting the French Capital thanks to the incredible selection of exclusive, unusual and beautiful luxury items.

This bespoke Cygnet is an expression of colette's values and style and the perfect choice for city driving. It comes with a selection of goodies to ensure that every trip is fun and to pass the time in the traffic including candies, a Wallpaper* Paris guide, a custom Sigg bottle to stay hydrated and the latest colette compilation CDs."

The colette team focussed on materials, colours and styling to create its limited edition Cygnet demonstrating the extent to which an individual or organisation can tailor any Aston Martin to their own personal exacting taste with the company's Works Tailored programme.

Orders for the 14 ‘Cygnet & colette' pieces can be placed through the colette store in Paris for delivery by the end of the year. Prices start from €48,995.

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