2011 Audi A7 Sportback expected to win new customers

Article by Christian Andrei, on November 15, 2010

Audi expects its A7 coupe-styled four-door car to attract new buyers to the brand. The first-generation A7 started selling in Europe this month and it is slated to arrive in showrooms in global markets through next year. It will arrive in the US next spring.

Audi plans to sell about 200,000 units of the A7. Peter Schwarzenbauer, Audi's sales chief, said that the company expects new customers to account for two-thirds of all buyers worldwide. He said that the A7 is the "next step-up from the Audi A6 segment” which has had high growth rates worldwide.

The first Audi model to get one – the A7 has a head-up display that shows the vehicle's most important data onto the windshield.

The A7 is equipped with features that had only been offered on Audi’s A8 flagship sedan including a night vision assistant that appears to be a heat image camera.

This can look ahead up to 300 meters (984 feet). Safety systems that were previously available only on the A8 can be ordered for the A7. This includes active lane assistance.

When the vehicle leaves the lane, the system controls the power steering and the vehicle is returned to the lane autonomously. The A7 also features a WiFi hotspot that enables up to eight devices (such as a laptop or an Apple iPad) to get connected to the Internet at the same time.

Topics: audi, audi a7, sportback

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