2011 Audi A7 Sportback now available at dealerships across Europe

Article by Christian Andrei, on November 1, 2010

Audi has recently announced that the Audi A7 Sportback will start arriving at showrooms throughout Europe at the end of October. It can be recalled that in January 2008, the concept car was previewed at the Detroit Auto Show. The engine options for this model are comprised of three powerplants -- two gasoline engines and a diesel unit.

The entry-level engine is a 2.8 liter FSI V6 that develops 204 hp and has a fuel economy rating of 8.0 liters per 100 km (29,4 mpg). Then there’s the 2.0 forced-induction TFSI engine that delivers 300 hp, returns a fuel economy of 8.2 liters per 100 km and has CO2 emissions of 190 grams per km.

The diesel option is a 3.0 TDI unit, which develops 245 hp and emits 158 grams of CO2 per km. In Germany, the Audi A7 Sportback is priced from EUR51,650. The model will be offered in numerous markets throughout the globe next year. Audi predicts sales of about 200,000 units.

The year 2011 saw the introduction of the Audi A7 Sportback, which represented the long-awaited expansion of the car manufacturer’s executive fleet of vehicles. The Ingolstadt-based car manufacturer had nothing but high hopes for the A7, with Sales and Marketing Board Member Peter Schwarzenbauer stating that Audi expected roughly 200,000 A7 Sportbacks to find their way to customers within the first year of the A7’s launch.

Schwarzenbauer also stated that A7 is an upgrade from the equally best-selling A6, and expressed confidence in the Sportsback’s ability to turn in new customers for the company. The AUDI AG Board Member said that two-thirds of the projected customer base for the A7 will be made of first-time Audi buyers.

Buyers had the option of picking between two gasoline-powered engines and one engine fed by diesel. All are V6 engines. As for horsepower ratings, the engines’ HP outputs ranged from 204 to 300 horsepower.

A7 also had large spaces for cargo and luggage. If the seats are not in use, the A7’s compartment can accommodate up to 1,390 liters of cargo. The A7 Sportback carried prices between €51,650 and €58,600 when it was first launched.

Press Release

Audi A7 Sportback at Dealerships Across Europe

In January 2008, the concept car for the Audi A7 Sportback was the star of the Detroit Auto Show. Starting tomorrow, the series production model will be available at European dealerships. It is intended as a particularly aesthetic alternative to a classic sedan for customers with an affinity for design. With a base price in Germany starting at €51,650, the A7 is affordably priced for customers who currently drive a model in the range of an A6. The A7 Sportback is initially available with a choice of three engines.

Peter Schwarzenbauer, Member of the Board for Sales and Marketing, AUDI AG: “With the A7, we are delivering a real beauty and an entirely new concept that we feel the market has been waiting for. We expect roughly two-thirds of all buyers worldwide to be new customers, finding their way to Audi via the A7.” The A7 expands the Ingolstadt car makers’ range in the executive class. “It is the step-up model for the segment that includes the Audi A6, with which we are enjoying strong growth rates the world over.” The company expects to sell roughly 200,000 units of the first-generation A7 Sportback.

The Audi A7 Sportback will debut with three engine versions: two gasoline engines and one diesel engine, all of them powerful and highly efficient V6 units with outputs between 204 and 300 hp. The base prices for the three versions are between €51,650 and €58,600. The elegant coupe is also extremely functional: With a luggage compartment capacity of 1,390 liters (49.09 cubic ft) with the rear seat folded down, the A7 Sportback is a true alternative to a station wagon for customers with active lifestyles.

With its broad range of optional equipment, the A7 Sportback offers technical highlights up till now available only in the brand’s flagship, the Audi A8. One example is the night vision assistant, a thermal imaging camera that can look up to 300 meters (984.25 ft) ahead. Others include comfort seats with seat ventilation and massage function, and a WLAN hotspot that allows the passengers to connect up to eight devices – from a laptop to an Apple iPad – to the Internet simultaneously. The MMI navigation plus makes use of a fast UMTS connection to download three-dimensional satellite and aerial photographs from Google Earth – a unique technical selling point of the system from Ingolstadt. The latest safety systems from the A8 can also be ordered for the A7 Sportback, including the Audi active lane assist. If the vehicle leaves the lane, the system intervenes in the power steering and returns the vehicle to the lane autonomously.

Making its debut in the A7 Sportback is the Audi head-up display, which projects the most important data onto the windshield in the form of symbols and digits.

The A7 Sportback will be in dealerships throughout Europe starting October 29. The sole exception: The left-hand drive version for the UK will be available from mid-November. In 2011, the A7 Sportback will be rolled out successively to other markets throughout the world.

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