2011 Audi A7 Sportback targeting families looking for a sportier car

Article by Christian A., on September 8, 2010

Audi is marketing its new A7 Sportback toward families who want a sportier car. Audi is aiming to surpass BMW AG and Daimler AG when it comes to luxury car sales. Chief Financial Officer Axel Strotbek said the A7 plays a major role as Audi seeks to penetrate customer groups that are willing to pay more for their vehicle.

He said that this will definitely help in boosting its profitability. At the end of October, the A7 will start selling in Western Europe for 51,650 euros ($66,000). Strotbek expects this five-door model to help improve Audi’s sales in the compact and mid-sized segments to 400,000 vehicles in 2015 from 250,000 this year. However, he declined to reveal its sales target.

The A7, which is expected to rival BMW's 5-series Gran Turismo and the Mercedes-Benz CLS, is the first in a new product class that combines sportiness with the spaciousness of the top-end A8.

Audi has set a goal of beating BMW and take its title as the biggest luxury automaker in 2015. Juergen Pieper, an analyst at Bankhaus Metzler in Frankfurt, said that this “highly profitable product” can boost Audi’s entire lineup.

Pieper added that VW’s mass production facilities will help with the cost, giving it a huge advantage against BMW and Mercedes. Audi needs VW’s help because it doesn’t have the pricing power of its two competitors yet.

CEO Rupert Stadler said that Audi's eight-month deliveries increased by 18% to 726,590 vehicles. He added that sales through August are 8% above the 2008 level, Audi's best sales year previously. Strotbek revealed that August sales gained 22%. [via autonews - sub. required]

Topics: audi, audi a7, sportback

If you liked the article, share on:

Pin It

Comments

Recommended

Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries