2011 Bmw X3 to catch up with Audi in the U.S. market for compact SUVs

Article by Christian Andrei, on October 13, 2010

As you may know already, Bmw introduced the 2011 X3 last summer, and announced that the car will hit the dealerships in Europe in November, while the United States will receive it in January 2011.

Bmw, which is currently the world’s largest maker of luxury cars, plans to catch up with Audi in the U.S. market for compact premium sport utility vehicles (SUVs).

Comparing it with its direct rival, the Audi Q5, the 2011 Bmw X3 gets more than 3 inches (76mm) in length and 1 inch (25mm) in width.

Pricing for the 2011 X3 was not announced yet, the current model is with $3,650 more expensive than the Audi Q5, which is priced at $35,200. “It's a Q5 segment now,” said Jim Hall, principal of consulting firm 2953 Analytics in Birmingham, Michigan. “BMW has to get their position back, and that's tough to do.”

The Bmw X3 was introduced back in 2004, and it was a major success, but after the Audi Q5 was introduced, the sales fell. Audi Q5 jumped 78 percent to 16,636 vehicles in just nine months, making it the firm’s second-best seller in the country after the A4 sedan.

In nine months, the X3 sales in the US dropped 1.2 percent to 5,036 as consumers wait for the new version.

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