Chevrolet rolled out the 2011MY of the Cruze in September 2010 in the United States with a starting price of $16,995. For this price, the Cruze offered excellent fuel efficiency, particularly in the Eco variant, as well as a spacious interior and a host of advanced safety features.
At this starting price, customers who bought the 2011 Cruze will get a vehicle that’s powered by an 1.8-liter Ecotec engine, mated to a six-speed manual transmission. It comes with a safety feature lineup that includes 10 air bags to retard impact on the passenger’s body in the event of a collision.
The compact ensures unparalleled stability through rollover sensors employed by the StabiliTrak electronic stability control. Children can be kept safe as well with the rear-door child safety locks. The 2011 Cruze’s safety features are completed by anti-lock braking systems, traction control and a collapsible pedal system.
The version also comes with a six-month subscription to OnStar and a three-month trial service with XM Radio as a standard. The interior is also equipped with air conditioning, power windows, power door locks with remote keyless entry, and a driver information center.
The Cruze LT, which was sold beginning at $18,895, included all the standard features of the base variant except for the engine. The Cruze LT instead carried a 1.4-liter Ecotec turbocharged powertrain coupled with an automatic transmission up to sixth gear.
Cruze LT also had 16-inch wheels. The third variant is the Cruze Eco, which offered impressive fuel efficiency of 40 miles per gallon highway. Sold starting at $18,895, the Cruze Eco featured the same Ecotec turbo engine found in the Cruze LT but mated with a manual transmission up to sixth gear.
Cruze Eco also had excellent aerodynamic features, and was equipped with 17-inch alloy wheels with roll-resistant tires as standard.
The final variant, the Cruze LTC, featured the same 1.4-liter engine as the Cruze LT. It featured, as standard equipment, six-way powered driver seat, a leather-wrapped steering wheel and leather seats.
Standard technology features of the Cruze LTC include cruise control, BlueTooth connectivity, an audio system controlled from the steering wheel with a USB interface, and capabilities to start the vehicle by remote control. The Cruze LTC also has rear-parking assist, auto-dimming for its rearview mirrors and automatic climate controls.
It also featured 18-inch wheels, and was sold starting at $22,695. Optional features on all Cruze models include a 9-piece Pioneer-branded audio system that includes a 250-watt amplifier. This system is hooked to the dashboard navigation system that also acts as an interface for the audio system.
The 40-gigabyte storage also makes it possible for Cruze owners to download MP3s through a USB stick or through audio CDs. Buyers can also opt to have heated leather seats. The Cruze, Cruze LT and Cruze Eco can be fitted with the ultrasonic rear park assist that is standard with the Cruze LTC.
Other optional features include rocker moldings, unique front and rear fascias, front fog lamps, and rear spoilers. To summarize, the Cruze fleet is described by Chevrolet Marketing’s US Vice President Jim Campbell as a package of safety, spacious interiors, and refined technologies for the price of a compact car.
While he acknowledged that the Cruze has a higher starting price than its competitors, Campbell expressed confidence that its features provide more value to the customer. Campbell also referred to the combination of fuel efficiency, effective safety features and exclusive convenience capabilities as the formula solely responsible for the Cruze’s success in 2009.