Chrysler’s lineup for 2011 includes the new 300 sedan, the Sebring-based 200 sedan/convertible and the re-engineered Town & Country minivan – all strong contenders in their respective segments.
To make these products more appealing to a younger market, Chrysler may offer “S” trim levels, beginning with the 200 and 300, according to a recent Car and Driver article. Typically, an “S” badge on European cars means Sport or Superleggera, but on a Chrysler model, it could stand for style.
Tim Kuniskis, head of Chrysler product marketing, said that the Chrysler-brand S models are all about style and attitude.
He emphasized that these models are different from the traditional Chrysler models. He believes that the S models will appeal to those who wouldn’t have considered the traditional Chrysler models.
Car and Driver said that the first model to arrive will be the 200 S, which will be offered in four paint hues: red, black, silver, and white. The four-door sedan and 2-door convertible models will feature 18-inch wheels, smoked headlight surrounds, and a black-chrome grille fitted as standard.
The car will arrive late, appearing in mid-2011. Chrysler is also considering S trim for the four-cylinder 200, as well as the six-cylinder 300. In this case, then it can be expected that the styling package will have different equipment levels depending on the engine variant chosen.
Olivier Francois, President and Chief Executive of Chrysler Brand at Chrysler Group LLC, described the all-new 2011 Chrysler 300 as an icon of American ingenuity and as a symbol of the greatness that Detroit-designed vehicles could offer. He noted that the new Chrysler 300 embodies the brand's new attitude, as evident from the use of premium materials, the new chassis architecture and advanced connectivity features as well as best-in-class power.
Francois added that the Chrysler 300 team provided the highest levels of craftsmanship, but also technology and refinement of the best sedans in the segment in order to deliver a high-standard product and performance at an affordable price, thereby ensuring that the Chrysler flagship delivers more than a bold and powerful American style.
With its expressive design, high levels of quality and efficiency and state-of-the-art connectivity, the all-new 2011 Chrysler 300 sedan delivers passion not only for design, but also for its people and the environment.
In terms of design and styling, the 2011 Chrysler 300 features a number of details not seen in the segment. For instance, its front end features an all-new grille with seven deeply sculpted horizontal blades in liquid-chrome finish and a new Chrysler wing badge. The blades and the badge provide a distinct contrast against the bright-chromed grille surround.
The all-new Chrysler 300 has signature "key slot" headlamps -- with a scalloped lower edge – featuring bi-functional projector headlights sitting next to LED daytime running lamps. Together, these projector and daytime running lights form a "C" shape that gives the Chrysler 300 a distinctive on-road presence.