2011 Equus will take care of its customers, introduce Hyundai in the luxury segment

Article by Christian Andrei, on October 27, 2010

In order to make customers feel its presence in the luxury segment, Hyundai announced that it will include valet service, loaner cars as well as wear-and-tear maintenance in the price of its Equus flagship sedan.

A valet service means that a valet will pick up the car at the owner’s home, while loaner cars refers to the fact that Hyundai will drop off a Genesis or Equus loaner, if your car is in trouble.

‘At Your Service’ program includes oil and filter changes, wiper blades, brake pads and rotors and car batteries for five years or 60,000 miles.

For those who don’t know, Hyundai announced last week that the base version 2011 Equus Signature will carry a price of $58,900, including shipping, while the high-line Equus Ultimate will be priced at $65,400, including shipping – you can read more about these versions here.

The new 2011 Hyundau Equus will take on the Lexus LS 460 flagship sedan: it is with $6,355 cheaper than the Japanese model and also offers all the trimmings at a lower price than luxury brands.

Furthermore, Hyundai will also train its staff, in order to reduce the time customers must spend at a dealership. [via autonews - sub. required]

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