2011 Ferrari World Design Contest finalists announced

Article by Christian Andrei, on July 19, 2011

Out of 50 prestigious international design schools, three finalists have been named for the competition to develop the Ferrari of the future. The prizes were handed to the winners by Ferrari Chairman Luca di Montezemolo, CEO Amedeo Felisa, Paolo Pininfarina, Chairman of the Pininfarina Group, and Flavio Manzoni, the director of the Ferrari Styling Centre.

The top position went to the Eternita concept from Seoul’s Hongik University. Coming in second place is the Xezri from IED of Turin in Italy.

The third slot went to the London’s Royal College of Arts with Cavallo Bianco. The students from Seoul gave the best interpretation of Ferrari’s design brief for a thoroughbred hypercar that features a ton of new generation technologies and materials. It is an extreme (or ‘hyper’) car in every aspect, not just in its architecture.

After accomplishing an initial 2D design, the entrants produced 3D models in 3D Autodesk Alias. They also built a physical 1:4 scale model with a focus on detailing and the car interior aside from its more functional features.

The design concepts emphasized lowering fuel consumption by using alternative propulsion systems -- hybrid engines specifically. The entrants also sought to improve driving enjoyment by reducing the car’s weight. The designs consisted of mostly geometric forms or those with sinuous, almost organic lines.

Two special prizes were also given. Hongik school received the “Autodesk Design Award” for the best use of Alias software in the design process. The Drake concept from Jiangnan University (China) was given the “Most Unexpected Technological Solution” award for its audacious technical solutions.

Topics: ferrari, design

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