Fiat announced a special edition of its 500 minicar in order to make its North American debut in Italian style. Dubbed Fiat Cinquecento 'Prima Edizione' (First Edition), the new collector-edition Fiat 500 models will be manufactured in a limited edition of just 500 units and will be sold just in the U.S.
According to the manufacturer, the new models will be exclusively available in three colors: Bianco (White), Rosso (Red) and Grigio (Gray) and will be equipped with a 1.4-liter MultiAir four-cylinder engine mated to a manual transmission.
Each of the 500 Prima Edizione vehicles will feature a sequential VIN and badge according to production order.
Fiat announced the new Fiat 500 'Prima Edizione' limited edition car at the national annual convention organized by Club Fiat-Lancia Unlimited, which is considered as the largest enthusiast club for Fiat Group vehicles in North America.
The event – also known as the "Fiat Freakout" – was held in Asheville, NC and featured over 100 well-preserved Fiat, Lancia and Alfa Romeo vehicles. Fiat North America was the title sponsor of the annual convention, during which it unveiled the 'Fiat Mobile Experience' display that features a café station and a Fiat brand merchandise store.
Attendees of the convention were treated to complimentary gelato, espresso and cappuccino and were given the opportunity to browse and purchase Fiat-branded merchandise items in a distinct store area.
This area -- manned by Fiat merchandizing specialists – is finished in Fiat red and white colors. People could expect to see the Fiat Mobile Experience display, which is constructed from a re-purposed auto-shipping container, at future Fiat shows and exhibitions in North America.