2011 Fiat 500 Prima Edizione auctioned for $69,000

Article by Christian Andrei, on October 25, 2010

At the National Italian American Foundation (NIAF) 35th Anniversary Gala, Fiat’s North American division had successfully auctioned off the Cinquecento “Prima Edizione,” a limited edition of the 500 model, for $69,000. The auction will benefit the NIAF’s education and scholarship program.

The special edition Fiat 500 was won by former EDS Vice Chairman, Paul Chiapparone, a resident of Palm Beach Gardens, Florida. Laura Soave, Head of Fiat Brand North America, said that Fiat North America is “delighted” and “honored” to auction a special edition Fiat 500 Prima Edizione.

The Fiat 500 Prima Edizione will be offered in three colors: Bianco (White), Rosso (Red) and Grigio (Gray). The vehicle is equipped with a manual gearbox and has also been fitted with exclusive badges. The production order will be indicated with a sequential VIN and badge.

North American customers will be able to start buying the mainstream incarnation of the Fiat 500 towards the end of 2010. Production of the vehicle will be done at its facility in Toluca, Mexico.

The Fiat 500 achieved a milestone by selling more than 500,000 units in worldwide sales, less than a decade after Fiat debuted the car on July 4, 2007. The model was sold in more than 80 nations, a tremendous feat considering that it took less than 10 years for the car to make a big name for itself.

Not only is it a customer magnet, the Fiat 500 was also award-winning. In 2008, the car was awarded as the European Car of the Year. The World Car Design of the Year followed in 2009. Finally, in 2010, Fiat earned the International Engine of the Year award for the MultiAir technology that is implemented on the Fiat 500.

All in all, by 2010, the Fiat 500 became the recipient of 60 international awards. In response to the customer demand, Fiat expanded its manufacturing for the Fiat 500 and the 500C.

Additional facilities were constructed in Toluca, Mexico. This particular plant will feed the demand in the United States, Canada, Mexico and key South American markets.

Press Release

Prima Edizione Fiat 500 Auctioned at National Italian American Foundation's 35th Anniversary Gala

Fiat North America auctioned off a limited edition Fiat 500, the Fiat Cinquecento 'Prima Edizione,' at the National Italian American Foundation (NIAF) 35th Anniversary Gala. The vehicle generated $69,000 and proceeds from the auction will benefit the NIAF's education and scholarship program. The winning bidder of this special edition Fiat 500 was former EDS Vice Chairman, Paul Chiapparone, who resides in Palm Beach Gardens, Florida.

The National Italian American Foundation (NIAF) is a non-profit organization dedicated to preserving and promoting the heritage and culture of Americans of Italian descent. The NIAF gala is one of the premier annual events in the nation's capital, attracting more than 3,000 guests from the United States and Italy.

The Fiat 500 Prima Edizione will be exclusively available in three colors: Bianco (White), Rosso (Red) and Grigio (Gray). These limited-edition Fiat 500 models will be equipped with a manual transmission and will feature an exclusive Prima Edizione badge. Each of the 500 Prima Edizione vehicles will feature a sequential VIN and badge according to production order.

The modern generation of the Fiat 500 will be introduced in North America at the end of 2010 and will offer customers uncompromising safety, fuel efficiency from its 1.4-liter MultiAir™ four-cylinder engine, individualization options, quality and advanced technology, all wrapped in iconic Italian style. The Fiat MultiAir technology was recognized as the "single most innovative engine technology" of the year by the International Engine of the Year Awards panel.

Worldwide Success

The modern generation of the Fiat 500 was launched on July 4, 2007, and since its introduction, it sold more than 500,000 units in more than 80 countries around the world.

In addition to success on the sales front, the Fiat 500 has already won 60 international awards, including being named the 2008 European Car of the Year and 2009 World Car Design of the Year. Also, the Fiat MultiAir technology was recognized as the "single most innovative engine technology" of 2010 by the International Engine of the Year Awards panel.

In the latest stage of its global growth, the Fiat 500 and 500C will be built in Toluca, Mexico, for distribution in the United States, Canada, Mexico and key markets in South America.

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