2011 Fiat 500 by Gucci priced from £14,565 in the UK

Article by Christian Andrei, on May 22, 2011

Two of Italy’s most respected brands came together to built the Fiat 500byGucci. Gucci Creative Director Frida Giannini teamed up with Fiat’s Centro Stile to customize the Fiat 500 and come up with this special edition. Pricing for the UK market has recently been unveiled. The 500byGucci will be available in two engines. The fuel-efficient 1.2 liter is priced at £14,565 OTR while the award-winning 0.9 litre TwinAir is priced at £15,765 OTR.

At the outset, this new car will be exclusively offered on-line. Fiat plans to sell this model using e-commerce. So far, it has been successful at selling vehicles like the special edition Fiat 500 Matt Black and Fiat 500 Pink.

With this completely automated on-line sales scheme, customers can configure a 500byGucci, make a deposit, order it directly from the factory, monitor the car’s progress, make a final payment and make arrangements for special delivery to the home.

To get more details or to put in an order for this model online, you can visit www.fiat.co.uk/500bygucci when it goes live later in May. There’s also a link on the official www.500bygucci.com website.

Elena Bernardelli, marketing director, Fiat Group Automobiles UK, said that the 500byGucci will widen the market for the Fiat 500 as it will appeal to “fashionista customers who want to have a unique car to distinguish themselves.” She added that the on-line sales process makes the special model seem even more exclusive and promote the brand as offering “exceptional customer service.”

Press Release

UK PRICES FOR FIAT 500BYGUCCI ANNOUNCED

Details and prices of the recently revealed Fiat 500byGucci have just been announced for the UK market.

The special edition of the iconic Fiat 500 has been customised by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile. This unique collaboration between two of Italy’s most respected brands represents the perfect combination of craftsmanship and style.

The stunning 500byGucci will be available in the UK with two brilliant engines: the nimble yet economical 1.2 litre – which will cost £14,565 OTR – and the award-winning 0.9 litre TwinAir, priced at £15,765 OTR.

Initially the new car will be available exclusively on-line, and is another example of Fiat’s use of e-commerce to sell vehicles. It has already enjoyed great success selling cars such as the special edition Fiat 500 Pink and Fiat 500 Matt Black.

The fully automated on-line sales scheme allows customers to configure a 500byGucci, pay a deposit, order it directly from the factory, track the car’s progress, make a final payment and even arrange special delivery of the car to their home.

For information or to order a car on-line, customers will be able to visit www.fiat.co.uk/500bygucci when it goes live later this month. This is also available as a link from the official www.500bygucci.com website.

“The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.

“And the on-line sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service.”

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