2011 Ford Fiesta is selling at higher prices than the Focus

Article by Christian Andrei, on October 5, 2010

As you may know already, Ford introduced the 2011 Fiesta in the United States back in June and made quite a buzz on the market. Now, Ford announced that the new Fiesta is selling at higher prices than its Focus compact, and what’s more interesting is that the car is a strong rival for the Japanese manufacturers.

The base price of the 2011 Fiesta is $13,995, but buyers choose higher trim levels (as well as new options such as heated leather seats) and the price is increased by an average $3,000 - $4,000. This means that the 2011

Fiesta is sold for almost $18,000, which is a higher average price than the Honda’s Civic compact and Toyota’s Corolla small car. “The Fiesta is the first test to see whether our strategy is working,” George Pipas, Ford’s sales analyst said in an interview.

“The car is attracting younger buyers with higher incomes and education and those are the kind of consumers who buy highly contented vehicles.”

The new Fiesta is rated by the U.S. Environmental Protection Agency (EPA) at 40 miles per gallon on the highway and 29 mpg in the city, which means that the car has the same highway mileage GM has said its new Chevrolet Cruze compact achieves.

According to Ford, the Fiesta is sold for $13,995 to $20,375, while the 2012 Focus was priced from $16,270. Ford is expecting to see some impressive sales numbers from the new Focus and hopes to attract buyers with demographics similar to those of the Fiesta. [via Bloomberg]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nikola Motor’s hydrogen-powered semi-trailer truck is highly appealing with its many advancements but don’t expect it to arrive in the near future. In November 2016, Toyota announced the possibility of...
by - December 5, 2016
Usually, it is up to resourceful spy photographers to take clear pictures of vehicle prototypes, especially those that have aroused a lot of interest. The same is true for Project...
by - December 5, 2016
The much-anticipated debut of the new Wrangler will surely happen. As it approaches, we’ve gathered all the latest information released so far. Of course, most are expecting that the next...
by - December 5, 2016
Nissan has announced the pricing for its new commercial pickup line. So for those who have been waiting for Nissan’s official price list (plus a little more info), read on… ...
by - December 5, 2016
Sorry folks, the AMG-fied Mercedes-Benz X-Class will remain in the fantasy world. According to some news, the AMG big boss has finally spoken up about why an AMG X-Class is...
by - December 5, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries