As you may know already, Ford introduced the 2011 Fiesta in the United States back in June and made quite a buzz on the market. Now, Ford announced that the new Fiesta is selling at higher prices than its Focus compact, and what’s more interesting is that the car is a strong rival for the Japanese manufacturers.
The base price of the 2011 Fiesta is $13,995, but buyers choose higher trim levels (as well as new options such as heated leather seats) and the price is increased by an average $3,000 - $4,000. This means that the 2011
Fiesta is sold for almost $18,000, which is a higher average price than the Honda’s Civic compact and Toyota’s Corolla small car. “The Fiesta is the first test to see whether our strategy is working,” George Pipas, Ford’s sales analyst said in an interview.
“The car is attracting younger buyers with higher incomes and education and those are the kind of consumers who buy highly contented vehicles.”
The new Fiesta is rated by the U.S. Environmental Protection Agency (EPA) at 40 miles per gallon on the highway and 29 mpg in the city, which means that the car has the same highway mileage GM has said its new Chevrolet Cruze compact achieves.
According to Ford, the Fiesta is sold for $13,995 to $20,375, while the 2012 Focus was priced from $16,270. Ford is expecting to see some impressive sales numbers from the new Focus and hopes to attract buyers with demographics similar to those of the Fiesta. [via Bloomberg]