2011 Ford Fiesta receives new accessories, body kits and graphics

Article by Christian Andrei, on August 29, 2010

Buyers of Ford's 2011 Fiesta have a new range of aftermarket accessories to choose from. For the exterior, the following options are available: a spoiler, a four-piece body kit, which consists of a front air dam, side skirts and rear valance, 'tattoo' vinyl graphics, and side wraps with designs like bubbles, flames and ninja blades.

Interior options include an illuminated gear knob, which displays what gear is selected, illuminated door sills, LED cup holder lights, and an armrest.

The more adventurous car owners may opt for a kayak carrier, a bike carrier, and a roof rack.

There are three packages being offered. First, there's the Interior Protection Package, with all-weather floor mats and a rear cargo area protector.

Ford also offers the Exterior Protection Package, which has splash guards and a rear bumper protector. And lastly, there's the Illuminated Interior Accessory Package which features sill plates and gear knob.

Sam De La Garza, Fiesta brand manager, said that customers have long been able to request for unique exterior colors and interior seating combinations, but with these accessory options, consumers can take Fiesta personalization to the next level and install an accessory or graphic that matches their personality.

Whenever a Ford Fiesta owner needs to give his or her car a new exterior look, a new interior appearance or even more functionality, all that needs to be done is to approach Ford Custom Accessories. For instance, a Fiesta owner may want to light up the cabin.

For this request, Ford Custom Accessories offers a number of alternatives. This owner may opt to have illuminated door sill plates and a LED Fiesta logo, or an illuminated gear indicator shift knob that comes with a digital gear display.

Meanwhile, illuminated door sill plates can add special effects with an LED Fiesta logo. On the other hand, this owner may want to avail of an interior light package that includes one LED-generated light in the cup holder area and a light bar in the footwells.

Furthermore, there are seven colors to choose from to create an ambience that owners want to have inside the cabin. According to Richard Anderson, planning manager at Ford Vehicle Personalization, Fiesta boasts of having one of the most diverse and extensive factory-orderable offerings at Ford. He noted that the take-rates on early Fiesta orders are around twice as high as any other vehicle line.

Press Release

Personalize Your Ford Fiesta: Accessories, Body Kits and Graphics Pave the Way

Ford Motor Company (NYSE:F) is giving Fiesta customers even more reasons to love their new car with an assortment of personalized options such as custom accessories, body kits, a Fiesta tattoo and graphics.
Vehicle personalization is a booming trend, with the Specialty Equipment Manufacturers Association (SEMA) anticipating the automotive aftermarket and accessories business to generate more than $27 billion this year.

"The Fiesta already offers customers a range of options to make it their own, from unique exterior colors to interior seating combinations, but with the addition of our accessory options, consumers can take Fiesta personalization to the next level," said Sam De La Garza, Fiesta brand manager. "Each of the accessories adds a unique flavor to Fiesta, and everybody agrees they can find an accessory or graphic that matches their personality."

Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. If an owner is looking to light up the interior, for example, there are several choices. An illuminated gear indicator shift knob comes with a digital gear display, while illuminated door sill plates add special effects with an LED Fiesta logo.

There's even an interior light kit that includes one LED-generated light in the cup holder area and a light bar in the footwells. Owners can set a mood with their choice of seven colors that create the perfect ambience.

"Fiesta has one of the most diverse and extensive factory-orderable offerings of any of our vehicles," said Richard Anderson, planning manager, Ford Vehicle Personalization. "We're pleased by the take-rates on early Fiesta orders, which are about twice as high as we've seen on any other vehicle line."
The accessories ordered the most include items such as:

-- Interior protection package, which comes with all-weather floor mats
and a rear cargo area protector
-- Exterior protection package, which includes splash guards and a rear
bumper protector
-- Illuminated interior accessory package, with illuminated front door
sill plates and shift knob

A rear roof spoiler exclusive to the hatchback is a chiseled head-turner that matches Fiesta colors. Want your Fiesta to look like it's ready to take to the track? A four-piece, race-inspired body kit comes with a sculpted front air dam, side skirts and a sleek rear valance.
For outdoor enthusiasts, there's a kayak carrier, a bike carrier and a roof rack to help transport gear. An armrest with a generous storage bin is also available, and folds up between the seats for convenience.
Even former Fiesta Movement agents are getting in on the personalization fun.

"I went with the body kit, rear roof spoiler and sport pedals as a way to give my Fiesta a racing look and stand out from everyone else," said Bryan Redekker, a former agent from Grand Rapids, Mich., who has a white Fiesta on order.

Accessories are available at local Ford dealers, or online at www.fordaccessories.com.
Flowers, dots, a cityscape - all on your Fiesta

For the first time in North America, Ford is offering a unique body-side tattoo graphic for Fiesta. Guaranteed to get looks, this striking tattoo, available in black or silver, spells out Fiesta on the side panel. It's made of heavy-duty, weather-resistant vinyl and is precision-cut to fit the curves of the car.
Another option features Ford Custom Graphics by Original Wraps, which lets customers choose the size and design of body-side graphics from a portfolio of images. More than 18 designs are available in several different colors, and include a cityscape, bubbles, flames and even ninja blades.

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