2011 Ford Fiesta Style launched in the UK

Article by Christian A., on July 7, 2011

UK consumers who are shopping for a Ford Fiesta will be faced with numerous choices. Ford has recently launched the new Fiesta Style model and has also revealed the revised pricing on the Fiesta Studio.

The new Fiesta Style has a starting price of £9,995 and features Electronic Stability Program (ESP), Electric Power-Assisted Steering (EPAS), Home Safe headlights, Intelligent Protection System (IPS), anti-lock brakes with Electronic Brake-force Distribution (EBD), and front, side and knee airbags.

The body color is extended to the rear spoiler, front and rear bumpers, door handles and power heated door mirror housings.

Its other highlights are a set of 15-inch wheels with six-spoke covers, Ford EasyFuel System, electrically-operated front windows with ‘one shot’ up and down and anti-trap technology on driver’s side, driver’s seat height adjustment, remote control central double locking and CD player with remote audio controls and AUX sockets. Ford has announced a change in the new Ford Fiesta entry price.

The Studio series is now priced from £9,495 – lower by £500 than the preceding entry model. The Studio also offers the following features: body color rear spoiler, front and rear bumpers and tailgate handle, twin chamber halogen reflector headlights with black bezel, tinted glass, reach-and-rake steering wheel adjustment, and Ford EasyFuel System. In addition, it has a CD player with remote audio controls and AUX sockets.

Empowered with a kinetic design, the new Ford Fiesta gives the impression of movement, even though it is standing still. This design, along with certain Ford character elements, allows the new Fiesta to convey a message of style confidence and individuality, thereby enabling it to capture "design progressive" consumers who value style and diversity. Kevin George, Ford Fiesta design manager, called these prospective customers as influential buyers who could relate to the 'energy in motion' design philosophy as it mirrors their own personal outlook and lifestyle.

As usual, the Ford Fiesta -- available in sporty five-door hatchback or four-door sedan body styles -- dons the global Ford face, with the Blue Oval badge placed centrally over the hallmark inverted trapezoid lower grille opening. These design cues effectively links the new Ford Fiesta to the new Ford Taurus and the Fusion. This global Ford face is complemented by elongated headlamps that connect the hood to the vehicle’s muscular, sculpted front fenders.

The rear end is marked by the fusion of several harmonious elements like the chamfered rear liftgate glass, dramatic tail lamps with honeycomb detailing, and the low roofline sweeping into a spoiler. These elements also include tightly wrapped muscular rear quarter panels that divert attention to the Fiesta’s wheels and accentuate its imposing stance. The exterior of the new Ford Fiesta could be specified in any of nine available colors like Bright Magenta, Lime Squeeze and Blue Flame – more than any of its rivals in the segment.

Inside, the new Ford Fiesta exudes individuality thanks to its contrasting colors, cozy materials and boldly sculpted surfaces. One of the interesting features of the cabin is the instrument panel centerstack that was designed to be as familiar as the mobile phone keypad. The Fiesta’s North American version is specified with bucket seats on the front and a 60/40 split seat at the rear. Depending on the trim level, the seats may be covered with cloth or leather.

High series Ford Fiestas, meanwhile, are specified with leather featuring contrast accent color piping. Aside from the soft, sculptured surfaces, the interior elegance of the new Ford Fiesta is also evident on the layout of the centerstack and intuitive placement of the switchgear, as well as comfort zone seating. The mood inside the Fiesta could be optimized with the available ambient lighting that features seven complementary colors and three levels of intensity. Interestingly, around 25 percent of seat fabric inserts on the volume-series SE are made of recycled materials.

Press Release

FORD FIESTA RANGE DEBUTS NEW MODEL AND LOWER PRICE TO REMAIN BRITAIN'S BEST SELLER

The top selling Ford Fiesta range has been extended by the new Style series starting at £9,995.

The new Ford Fiesta Style's specification includes: Electronic Stability Programme (ESP), Home Safe headlights, Electric Power-Assisted Steering (EPAS), Intelligent Protection System (IPS), front, side and knee airbags and anti-lock brakes with Electronic Brake-force Distribution (EBD).

The body colour on the new Ford Fiesta Style extends to the rear spoiler, front and rear bumpers, door handles and power heated door mirror housings. This combines with an impressive list of features including: 15" wheels with six-spoke covers, Ford EasyFuel System, electrically-operated front windows with ‘one shot’ up and down and anti-trap technology on driver’s side, driver’s seat height adjustment, remote control central double locking and CD player with remote audio controls and AUX sockets.

A new Ford Fiesta entry price has also been announced for the Studio series of £9,495 - £500 less than the previous entry model. The Studio also offers: body colour rear spoiler, front and rear bumpers and tailgate handle, tinted glass, twin chamber halogen reflector headlights with black bezel, reach-and-rake steering wheel adjustment, Ford EasyFuel System plus CD player with remote audio controls and AUX sockets.

Mark Simpson, marketing director, Ford of Britain, said: "While 75 per cent of Ford Fiesta customers go for the top Zetec and Titanium series, we also want to make sure there's a great proposition for customers insistent on quality but not requiring top-of-the-range features."

FordFiesta's value story continues with five engines in the Fiesta line-up emitting less than 130g/km of CO2 exempt from vehicle excise duty in their first year. This includes the 1.4-litre and 1.6-litre TDCi diesel engines, the 1.25-litre 60PS and 82PS petrol engines and the 1.6-litre TDCi 95PS ECOnetic engine which has CO2 emissions of just 95g/km.

Topics: ford, ford fiesta, uk

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