2011 Ford Focus RS500 sold out within 12 hours of its launch

Article by Christian A., on August 30, 2010

Before dealers even knew that the limited edition Ford Focus RS500 has already been unveiled, the model had sold out. What makes this feat so astounding is that it sold out 12 hours after it was revealed and even before pricing was announced. A Ford insider said that this phenomenon occurred despite Ford being forced to unveil the car nearly 48 hours earlier than planned.

Ford had a website dedicated to slowly tease consumers until its scheduled debut for Wednesday but it was hacked and official pictures got released Monday afternoon.

The Ford insider said that people were frantically calling up dealers, entering stores and placing orders for a car that dealerships didn't know had existed. The head office was bombarded with calls from its dealers. Ford is currently looking over the expressions of interest from numerous customers to determine allocations for its dealerships, before the order books officially open in May.

The insider added that in the UK, over 500 expressions of intent to purchase were recorded. The insider confirmed though that the car will be sold all over Europe. The Ford Focus RS500 is a limited-edition 500 car run of a 345bhp version of the hot hatch.

This insider attributed the increased interest partly due to the residual values of the standard car. In fact, the secondhand car sells for more than its new purchase price.

Of course, Ford is wise enough to match the remarkable power of the new Ford Focus RS500 limited edition with an aggressive and imposing exterior design. In fact, the limited edition's matt black 'foil' paint finish and matching alloy wheels are already enough to make it very visually appealing.

Joe Bakaj, Ford of Europe's vice president for Product Development, remarked that the carmaker is determined to mark the end of production of the current Focus RS with a version that is even more special, resulting to the creation of the Ford Focus RS500.

He added that the limited edition's stunning looks and superb performance will be enough to entice performance car enthusiasts.

Bakaj remarked that the limited edition -- joining a long list of iconic RS Fords -- is worthy of the RS500 name that has become synonymous with success on the road and track. The name was derived from the iconic Sierra RS500 Cosworth that used to stand at the summit of saloon car racing during the late 1980s.

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